Position Overview:
PayLow Staffing is looking for a Meta Ads & Analytics Specialist to provide hands-on support with Meta/Facebook advertising, analytics, troubleshooting, and campaign management. This position will work closely with our internal team to help identify and resolve Meta-related issues, understand campaign performance, navigate Meta Business tools, and make sure our advertising efforts are properly tracked and optimized. This is a full-time remote position.
Responsibilities:
Manage and troubleshoot Meta Ads Manager and Meta Business Suite
Assist with Facebook and Instagram advertising campaigns
Review campaign performance and identify areas requiring attention
Analyze Meta Ads reporting and key performance metrics
Help troubleshoot rejected ads, account issues, tracking problems, and campaign errors
Assist with Meta Pixel, Events Manager, and conversion tracking
Review audience, campaign, ad set, and creative performance
Help determine why campaigns may be underperforming
Provide clear recommendations based on campaign data
Work directly with Carolina and the sales team to resolve Meta-related issues
Help ensure leads and conversions are being properly tracked
Monitor changes within Meta's advertising platform and adapt when necessary
Document recurring problems and solutions
Communicate technical Meta issues in a way that non-technical team members can understand
Qualifications:
Proven experience working with Meta Ads Manager
Strong understanding of Facebook and Instagram advertising
Experience with Meta Business Suite
Experience analyzing Meta advertising data and analytics
Ability to troubleshoot Meta advertising and account issues
Understanding of campaign structure, audiences, ad sets, creatives, and optimization
Strong analytical and problem-solving skills
Strong written and verbal English
Ability to explain technical issues clearly
Comfortable working independently and taking initiative
Required Skills:
Meta Ads Manager
Facebook and Instagram advertising
Meta Business Suite
Meta advertising data and analytics
Troubleshooting Meta advertising and account issues
Campaign structure, audiences, ad sets, creatives, and optimization
Analytical and problem-solving skills
Written and verbal English communication
Ability to explain technical issues clearly
Ability to work independently and take initiative
Preferred Skills:
Meta Pixel and Events Manager
Conversion API (CAPI)
Conversion tracking
CRM and lead-management systems
Google Analytics or similar analytics platforms
Experience troubleshooting disabled/restricted advertising accounts
Experience working with sales teams
Experience managing multiple Meta Business accounts
