Organic Social Media Growth Strategist

Organic Social Media Growth Strategist Our client is a global leader in Amazon seller education and community building. They help e-commerce brands scale through expert-led training, mastermind groups, workshops, and hands-on strategic consulting. Their programmes serve thousands of entrepreneurs worldwide, from first-time sellers to 8-figure brands, through webinars, multi-day challenges, membership communities, and 1-on-1 coaching. Their marketing engine drives qualified leads into sales conversations through sophisticated content marketing and organic social media. Our client is looking for a dedicated, full-time Organic Social Media Growth Strategist to join their marketing team remotely from South Africa. You will own their entire organic social media presence across all major platforms, replacing their previous external agency. This is not a traditional social media manager role. They are not looking for someone to simply schedule posts and report on likes. They need a strategic growth marketer who works through social media channels—someone who understands the full marketing funnel, maps content to buyer awareness stages, and measures success by qualified leads generated, not follower counts. This role has three equal pillars:1. KOL-Led Top-of-Funnel Growth: Their top-of-funnel strategy is people-first, not brand-first. The primary TOFU engine is personal brand content from their founders and internal Key Opinion Leaders (coaches, programme leaders, subject-matter experts, and credible team members).You will build and orchestrate a network of internal KOLs, ghostwriting and creating content for each, turning their people into the faces that attract their ICP.2. Brand as the Conversion Engine (MOFU/BOFU):Their corporate social presence exists primarily to convert the attention generated by KOLs. Once prospects discover them through founder or team content, branded channels nurture them with case studies, success stories, programme breakdowns, webinar promotions, and direct CTAs. You will map content across KOL and brand channels to move prospects through the five stages of buyer awareness.3. Multi-Platform Organic Growth: You will manage organic growth across TikTok, Instagram, Facebook, LinkedIn, X, and YouTube. You understand how each platform works, what formats perform best, and how to create platform-native content rather than cross-posting. If content gets views but does not generate leads, it is entertainment—not marketing. If it generates leads but nobody engages, it is broken. They need both. They value innovation and expect you to stay current with algorithm changes, emerging formats, and industry best practices.