POSITION SUMMARY:
As a Social Strategist at Tag, you leverage your extensive expertise in social media and your deep understanding of online audience behavior to identify compelling opportunities for social content. You possess the ability to distill complex ideas into concise creative briefs that inspire and guide the account teams. With your in-depth knowledge of established and emerging social platforms, you play a pivotal role in inspiring, refining, and strategically planning campaigns and content to achieve maximum impact and effectiveness. You are the ultimate brand champion, and your goal is to deliver exceptional quality strategy, industry insights, programming, results, and recommendations to maintain and grow customer relationships, and play an important role in supporting departmental initiatives.
JOB DUTIES:
(* denotes an “essential function”)*Acts as the social media lead and a primary point of contact for dedicated client account, responsible for coordination across all unique brands*Develop best-in-class social media strategies and executions*Ensures the seamless execution of the program by championing exceptional quality in every aspect of program delivery and internal/external communication, including supporting team members and ensuring program KPIs are being met and exceeded*Reviews, evaluates, and reports on client social media analytics and performance to continuously improve results and meet program KPIs*Coordinates alongside integrated agency teams, integrated media teams and brand teams to ensure effective project & time management*Proactively suggests opportunities to grow the business, including upselling and cross-selling*Responsible to staying ahead of the curve, bringing new trends & ideas forward to the client and internal teamJOB QUALIFICATIONSCan lead strategic recommendations/proposals for social media/digital marketingKnowledgeable on current and emerging social and content marketing trendsExperience with social media management platforms and can suggest smart insights from social media analyticsEffective presentation skills for internal and external stakeholders, including strategic recommendations and quarterly business reviews
