The Media Activation Trader is responsible for the successful execution, optimization, and analysis of omnichannel digital media campaigns across leading advertisingplatforms. This role works closely with Media Planning, Sales, Account Management, Analytics, and other cross-functional teams to ensure campaigns are launchedaccurately, optimized effectively, and deliver strong client outcomes. The ideal candidate has experience in digital media activation, strong analytical andproblem-solving skills, exceptional attention to detail, and thrives in a collaborative, deadline-driven environment. This position offers the opportunity to work acrossmultiple industries, platforms, and media channels while continuing to growtechnical expertise, campaign optimization skills, and digital media knowledge withinthe evolving digital advertising landscape.
Key Responsibilities:
Execute end-to-end campaign activation, including campaign setup, QA, trafficking, optimization, pacing, reporting, and budget management across leading DSPs.
Monitor campaign performance and proactively identify optimization opportunities to improve delivery and achieve campaign objectives.
Troubleshoot campaign, creative, tracking, and platform-related issues while ensuring timely resolution.
Ensure campaigns meet internal quality standards through thorough QA, validation, and ongoing monitoring throughout the campaign lifecycle.
Analyze campaign performance and provide clear, actionable insights and recommendations to internal stakeholders and client-facing teams.
Partner closely with Media Planning, Sales, Analytics, Account Management, and other cross-functional teams to ensure successful campaign execution and client satisfaction.
Maintain accurate campaign documentation, internal workflows, and project timelines while managing multiple concurrent campaigns and priorities.
Identify potential risks related to campaign performance, pacing, or delivery and communicate proactively with appropriate stakeholders.
Stay current on platform capabilities, industry trends, and best practices while contributing to team knowledge sharing and process improvements.
Contribute to the evaluation, testing, and adoption of new platforms, technologies, and workflow improvements while sharing feedback and best practices to support continuous innovation across the Media Activation team.
Support onboarding, training, and mentorship of new team members as appropriate.
Qualifications & Key Competencies:2+ years of hands-on experience managing digital media campaigns within The Trade Desk, DV360, Yahoo DSP, Amazon DSP, or other leading demand-side platforms.
Strong understanding of programmatic advertising fundamentals, campaign optimization, pacing, bidding strategies, audience targeting, and measurement.
Excellent analytical, organizational, and problem-solving skills with strong attention to detail.
Ability to manage multiple campaigns and priorities in a dynamic and deadline-driven environment.
Strong written and verbal communication skills with the ability to communicate effectively across technical and non-technical teams.
Experience working collaboratively across cross-functional teams.
Advanced proficiency with Microsoft Excel, including Pivot Tables and data analysis.
Self-motivated, adaptable, and eager to learn new platforms and emerging advertising technologies.
Preferred Additional Qualifications:
Experience managing performance-focused campaigns (CPA, CPL, ROAS, or similar KPIs).Experience utilizing multiple buying strategies and pricing models, including fixed CPM, dynamic CPM (dCPM), CPC, or viewability guarantees.
Experience with Campaign Manager 360, Google Analytics 4, Google Tag Manager, Salesforce, IAS, DoubleVerify, or similar advertising and measurement platforms.
Familiarity with ad trafficking, pixel implementation, and troubleshooting.
Experience working within an agency environment.
Exposure to multiple digital channels including Display, Video, CTV, Native, Audio, or Retail Media.
Experience implementing third-party measurement and research solutions, including brand lift, foot traffic, B2B, and other campaign effectiveness studies.
Digilant by ISPD Overview:
Digilant is a media strategy and buying partner that connects the dots betweenaudiences, channels, and data. Backed by the global expertise of ISPD, we empoweradvertisers to forge deeper connections with their audiences through access totechnology and intelligence. Founded in 2008 in Boston, Digilant brings together over100 experts in media, strategy, commerce, social, search, and more to createmeaningful business impact for clients. For more information, visit www.digilant.com.Benefits and Compensation:
Competitive salary commensurate with experience and bonus opportunities.
Digilant offers an excellent benefits package including 401K with a matchingcontribution & 3 year vesting period, Medical/Dental/Vision effective Day 1, Group Life
Insurance, AD&D, Long and Short Term Disability, Flexible Spending Accounts, Parental
Bonding and an Uncapped Paid Time Off Policy, 18 company holidays, quarterly “You”Days, 8 Professional Development Days with no internal meetings, volunteer time off, monthly $250 reimbursement for work related expenses and WFH environment.
Digilant, Inc. is an equal opportunity employer.
