Role Product Director, Market Development for ICOTYDE in Plaque Psoriasis (PsO), responsible for developing and executing primary care and market expansion strategies. Objectives include increasing treatment initiation in primary care, customizing messaging, deploying tele-health solutions, and supporting early treatment pathways.
Responsibilities:
Leading cross-functional collaborations on launch strategies, shaping educational tactics, managing agency partnerships, and engaging in scientific and industry events.
Requirements:
Bachelor's degree (MBA preferred), 5+ years in marketing, sales, or related fields with a proven track record, strong analytical, strategic thinking, and project management skills. Candidates should demonstrate influence within matrix organizations and exhibit passion for long-term goals. Preferred Experience with digital marketing, PCP engagement, and emerging technologies like AI. High-Value: Focus on immunology, immunological disorders, Plaque PsO, and market development in primary care settings. Location Horsham, PA, with 3 days/week onsite and up to 20% domestic travel.
