Social Media Coordinator
Location: Midtown NYC Office (Onsite Only)
Overview:
We are seeking a creative and strategic Social Media Manager to oversee and grow three distinct brands across all major platforms: a medical business, a lifestyle brand, and a nonprofit organization. This role requires someone who can adapt tone, messaging, and content strategy while maintaining consistency, engagement, and brand identity across each account.
Brands Managed:
- Dr. Keloid (Medical / Business)
- Suit & Scrubs – Dr. Jones (Lifestyle / Personal Brand)
- Operation Keloid (Nonprofit / Awareness & Community)
Key Responsibilities: Content Strategy & Planning:
- Develop and execute monthly content calendars for all three brands
- Tailor messaging and content style to each brand’s audience and goals
- Identify trends, content opportunities, and platform updates
- Content Creation, Including Clinical & Live Procedures
- Capture and record live procedures, including surgeries, in a professional and compliant manner
- Coordinate filming schedules with medical staff and patients
- Edit and produce educational, engaging, and compliant video content from surgical footage
- Ensure proper patient consent and adherence to privacy regulations for all recorded content
- Create behind-the-scenes, educational, and storytelling content from real patient experiences
- Platform Management:
- Manage daily posting across platforms (Instagram, TikTok, YouTube, Facebook, etc.)Optimize posting schedules based on analytics and engagement
- Maintain consistency in branding, tone, and messaging
- Patient Relationship Building & Community Engagement
- Build and maintain relationships with patients featured in content
- Communicate with patients before and after procedures for storytelling opportunities
- Ensure patients feel comfortable, respected, and accurately represented
- Monitor comments, messages, and inquiries across all accounts
- Engage with followers, respond to DMs, and foster community growth
- Analytics & Reporting:
- Track performance metrics (engagement, reach, conversions, growth)
- Provide weekly/monthly reports with insights and recommendations
- Adjust strategies based on data and performance trends
- Campaigns & Promotions:
- Plan and execute campaigns for launches, events, and awareness initiatives
- Support marketing efforts for patient acquisition (Dr. Keloid)
- Drive storytelling and mission awareness for nonprofit initiatives
- Brand Differentiation:
- Maintain clear distinctions between:
- Educational/medical authority (Dr. Keloid)
- Personal/lifestyle storytelling (Suit & Scrubs)
- Mission-driven, community-focused content (Operation Keloid)
Qualifications:- 2–5+ years of social media management experience
- Experience capturing live content, including medical or procedure-based filming preferred
- Strong understanding of Instagram, TikTok, YouTube, and Facebook algorithms.
- Experience with video editing and content creation tools (CapCut, Adobe Suite, etc.)Ability to manage multiple brands with different voices.
- Strong writing, communication, and organizational skills
Preferred Skills:- Knowledge of HIPAA-compliant content practices.
- Experience working in a medical, surgical, or clinical setting.
- Experience managing sensitive or patient-based content.
- Familiarity with scheduling and analytics tools (Hootsuite, Sprout, Later, etc.)Success Metrics:
- Growth in followers and engagement across all brands
- Increased patient inquiries and conversions (Dr. Keloid)
- Strong patient satisfaction and willingness to participate in content
- Growth in personal brand visibility (Suit & Scrubs)
- Increased awareness, donations, and community engagement (Operation Keloid)
