Digital Marketing Manager 3_USD

Benefits: Benefits are available to full-time employees after 90 days of employment A 401(k) with a company match is available for full-time employees with 1 year of service on our eligibility dates SEO Content Specialist Highlights This position supports SEO and GEO execution across digital content The role focuses on keyword research, content outlining, workflow coordination, content optimization, and performance tracking Strong writing skills are highly valued, although this is not primarily a dedicated content writing position SEO Content Specialist Responsibilities Conduct keyword research for blog and glossary topics using SEO tools such as SEMrush Create SEO-driven content outlines for blog articles and product pages, including structure, headings, search intent, and target keywords Coordinate with writers, agencies, internal teams, and AI tools to move content through production stages Manage content workflows from intake through publication Maintain content pipeline visibility and status tracking for stakeholders Track and report basic content performance Report on content performance, including what was successfully executed and what did not meet expectations Review and optimize draft content for strong SEO structure and alignment with target keywords Conduct offsite outreach to build high-quality backlinks Strengthen internal linking by strategically connecting related pages across the site Enhance existing content for GEO performance by improving definitions, answer-first sections, and clarity for AI-driven search Develop and expand FAQ sections using targeted queries and concise, technically accurate responses Apply content structuring best practices including headers, bullets, and short-form answers to improve retrieval in AI Overviews and LLMs Strengthen entity coverage and internal linking using related technologies, use cases, and optimized anchor text Execute scalable on-page optimizations using provided briefs, checklists, and tools SEO Content Specialist Requirements Bachelor's degree in Marketing, Communications, English, or a related field 3+ years of experience in SEO, content marketing, or digital marketing Familiarity with SEO tools such as SEMrush or similar platforms Strong understanding of keyword research and search intent Familiarity with GEO concepts and AI search optimization, including how LLMs discover, read, and cite content Experience writing or editing content for AI-readiness, including semantic structure, conversational keyword integration and entity optimization Strong cross-functional collaboration skills, including the ability to work directly with technical teams on site health and schema implementation needs Strong communication skills and attention to detail SEO Content Specialist Preferred Qualifications Experience with project management platforms such as Workfront Experience with analytics tools such as Google Analytics or Adobe Analytics Background in B2B or technical content environments, particularly semiconductors, memory, or storage Ability to write technical content with assistance from AI tools Exposure to GEO tools such as Athena, Gradial, or similar platforms that track AI visibility and citations Experience with AI agents or humanizing AI-generated content