Director of Social Commerce, TikTok Shop

*THIS IS NOT A ROLE WITH FORCEBRANDS*CANDIDATES MUST HAVE EXPERIENCE RUNNING TIKTOK SHOP END TO END**THIS ROLE IS HYBRID IN NYC*Director of Social Commerce, TikTok Shop A fast-growing, digitally native consumer brand is seeking a Director of Social Commerce, TikTok Shop to own and scale its TikTok Shop business and support future social commerce initiatives. This is a highly visible role for someone who deeply understands the TikTok Shop ecosystem and has hands-on experience building and scaling the channel. This person will own overall shop strategy, day-to-day performance, affiliate strategy, storefront operations, and TikTok Shop campaigns and media. The ideal candidate combines strong commercial and analytical capabilities with a creative, entrepreneurial mindset. This is an opportunity to take ownership of an established channel, identify areas of underperformance, and develop the strategy to drive its next phase of growth.