Director, Consumer Insights

Director, Consumer InsightsHELP US BRING THE GIFT OF HEALTH TO LIFE. Working at Pharmavite is an experience like no other. With a focus on complete nutrition for all, each endeavor is urgent and every day counts. You'll have the opportunity to work on the #1 selling national vitamin and supplement brand, Nature Made, as well as an exciting portfolio of other products that are shaping the future of the healthy living industry. Consumer-driven innovation, high quality products and a promising portfolio, all driven by a team with a shared sense of purpose -- that's Pharmavite. Join us to bring the gift of health to life. This role is not available for any form of immigration sponsorship or support, including completion of the Form I-983 training plan required for STEM OPT.The Director, Consumer Insights is an enterprise insights leader responsible for translating consumer, shopper, category, brand, innovation, and go-to-market learning into clear business decisions and growth strategies. This leader serves as a strategic advisor to Marketing, Sales, Innovation and Executive Leadership, ensuring that consumer and shopper perspectives are integrated into key business choices. This role requires strong end-to-end ownership of priority initiatives, from business-question framing and learning-plan design through execution, synthesis, recommendation, and stakeholder alignment. The Director must operate with high autonomy, proactively manage risks and timelines, coach the team's work in flight, and build trust through clear communication, analytical rigor, and reliable delivery. The Director, Consumer Insights reports to the Vice President, Analytics, Insights, and Brand Activation and leads a team of six. Critical Contributions: Enterprise Insights Strategy Generate foundational consumer, shopper, category, and industry insights that fuel category growth, brand strategy, innovation choices, and go-to-market decisions. Translate insight into clear strategic recommendations that balance consumer needs, commercial realities, financial implications, operational feasibility, and brand priorities. End-to-End Ownership & Delivery Discipline Own priority insights initiatives from initial business question through final recommendation. Ensure every project has a clear learning plan, decision to be enabled, methodology, KPIs, milestones, owners, stakeholders, and communication path before work begins. Proactively manage timelines, risks, trade-offs, and stakeholder alignment without requiring late-stage escalation. Executive-Ready Synthesis & Decision Framing Translate complex data, research findings, and market signals into concise, executive-ready narratives that clearly answer the business question, identify the "so what," clarify implications, articulate trade-offs, and recommend action. Ensure materials for senior forums are decision-ready, not data-heavy or descriptive. Brand Building Mastery Guide the definition and assessment of brand equity using advanced market research tools, brand health tracking, advertising/communication testing, and consumer understanding. Identify trends and implications that inform brand strategy, positioning, messaging, and investment choices. Innovation & Foresight Expertise Co-create and qualify the innovation pipeline by developing decision-oriented learning plans, defining innovation territories, assessing concepts, and identifying consumer, category, and cultural shifts. Track innovation performance to improve future initiatives and explore new business models. Go-to-Market & Shopper Insights Create and drive go-to-market insights strategies that address shopper behavior, retail dynamics, channel performance, and consumer engagement. Leverage POS, panel, shopper, and category data to derive actionable recommendations for commercial and retail strategies. Stakeholder Leadership & Influence Build trusted partnerships with Marketing, Sales, Innovation, Commercial, Category, and Executive stakeholders by proactively aligning on business questions, decision needs, research approach, timing, and success criteria. Serve as a thought partner who can challenge assumptions, influence direction, and drive alignment across functions. People Leadership, Coaching & Capability Building Set a clear vision and operating cadence for the Consumer Insights team. Provide active coaching through early project framing, in-flight guidance, synthesis reviews, and feedback on stakeholder-ready materials. Build team capability by identifying emerging insights methods, tools, and industry best practices and translating them into practical, scalable ways of working. Critical Success Factors: You'll be most successful in this role if you have: Proven experience as a Consumer Insights leader in the CPG or consumer-led industry. Demonstrated ability to translate research, data, and market signals into business strategy, not just research outputs. Track record of advising senior leaders and shaping decisions in brand strategy, innovation, shopper, commercial, and go-to-market forums. Strong expertise in brand equity tracking, foundational consumer insights, foresight, innovation testing, shopper insights, and go-to-market strategy. Demonstrated ability to build decision-oriented learning plans and manage complex cross-functional insights agendas. Proven ability to create executive-ready narratives that clarify implications, trade-offs, and recommendations. Strong people leadership experience, including coaching senior talent, improving team output quality, and building new capabilities. Capabilities & Required Skills: