Company Description:
BeSound is focused on modernizing breast care with advanced technology designed to detect what traditional mammograms can miss. The organization is committed to improving early detection and diagnostic accuracy, helping clinicians and patients make more informed decisions. BeSound works at the intersection of medical innovation and patient-centered care, striving to close gaps in current screening methods. Team members join a mission-driven environment where their work directly contributes to better health outcomes and greater peace of mind for those at risk. To learn more about BeSound, visit: www.besoundbreast.comThe Role: BeSound is seeking a dynamic and strategic Senior Marketing Manager to drive the growth and engagement of our community through innovative marketing programs. Reporting to the Head of Marketing and collaborating closely with our Clinical and Product teams, you will work cross-functionally and with external partners to implement high-impact organic and paid campaigns that increase awareness, acquisition, and retention. This role is a blend of strategic planning and hands-on execution, perfect for a creative and analytical marketer passionate about making a meaningful impact in the health and wellness space.
Who you are:
You thrive in a fast-paced environment and are excited about taking a defining role at an early-stage startup. You’re both creative and analytical and enjoy solving complex problems. You’re comfortable with change, and ready to pivot in response to customer and client feedback and needs. You have a strong base of knowledge in acquisition and growth marketing from 4-6 years at a DTC consumer brand. You’ve scheduled and sent / posted hundreds of brand emails and social posts and know your way around Google Analytics. You’re looking to work in a high-growth, venture capital backed business with great mentors and teachers. Required skills / experiences: Hands-on experience managing organic growth in-house for a full funnel DTC business including email campaigns, organic social, partnerships, and influencer. Prior experience with local marketing is a plus. Proficiency in analyzing campaign data, identifying trends, and leveraging insights to refine marketing strategies and optimize ROI.Proven experience managing CRM platforms like Iterable (or similar) to drive acquisition and retention through advanced client segmentation, in-depth retention flows, and data-driven lifecycle campaigns. Skilled at creating personalized, automated workflows that enhance customer engagement and maximize LTV.Strong project management skills with the ability to drive both creative and technical aspects Familiarity with digital marketing KPIs such as CPA, CPC, CPM, LTV and ROASAbility to work independently, meeting deadlines with a positive attitude and eagerness to learn Excellent written and verbal communication ability Experience in health and wellness is a plus and passion for what we do is a must. Experience with physical locations is helpful.
Responsibilities:
Contribute to organic strategy in partnership with the Head of Marketing. Own execution and project management of all organic marketing programs including email, organic social, referral, influencer, partnerships, and events Track paid and organic marketing campaign performance in tandem with our agency partners while synthesizing clear and concise learnings to create a compelling brand and product narrative Work with Head of Marketing and creative partners to ideate innovative campaigns which drive acquisition and define a new category within healthcare / wellness Lead project management of all creative asset production; partner with internal, agency and freelance team members to generate engaging, on brand content quickly and within budget Think strategically, creatively and analytically to identify new demand generation programs Shape the long-term marketing roadmap, identifying opportunities to define BeSound as a thought leader in wellness and healthcare innovation
