Marketing Operations Manager

About the Role: As Marketing Operations Manager, you will run the day-to-day execution that keeps Crusoe's marketing programs moving. Working closely with our marketing operations lead, you will build and QA campaigns across Marketo and Salesforce, manage the data flowing between them, and partner with every team in marketing to get programs live accurately and on time. Alongside that execution work, you will contribute to how the function scales — helping evaluate new capability in our existing stack, improving the processes behind the work, and building AI-assisted tooling that makes execution faster and more reliable. This role is ideal for a meticulous, systems-minded operator who thrives in a fast-paced environment and takes real pride in work that is built right. What You'll Be Working On: Build and configure Salesforce campaigns end to end — audience and list setup, workflow logic, send scheduling, and campaign hierarchy tagging Build, QA, and deploy marketing emails and nurture programs in Marketo, including segmentation, A/B setup, link and UTM checks, and send-time QABuild and maintain Marketo forms embedded on Crusoe-hosted pages, partnering with the web team on placement, tracking, and field mapping Stand up Marketo programs for webinars, field events, and product launches, including templates, tokens, smart campaigns, and channel setup Run data and list imports end to end — field mapping, normalization, deduplication etc Maintain data hygiene across Marketo and Salesforce, including dedupe rules, field standardization, unsubscribes, and sync error resolution Partner with Events, Digital, Content, Brand, Web, and Product Marketing through their planning cycles to scope upcoming campaign, email, and automation work, and direct contractor capacity when volume requires itPartner with Revenue Operations and Sales on lead routing, lifecycle stages, and scoring, ensuring marketing-generated leads are accurately assigned in Salesforce and every data point needed for downstream outreach is captured Build AI-assisted tooling and automated workflows that turn recurring operational work into repeatable, reliable processes the whole team can use Help evaluate new functionality across the marketing stack, contribute to scoping and integrating new tools, and improve existing processes as the team scales What You'll Bring to the Team:5+ years of marketing operations or marketing automation experience in B2B environments, with a proven track record of hands-on campaign execution and data management Deep, hands-on Marketo expertise as a primary builder — programs, smart campaigns, tokens, emails, templates, forms, segmentations, lifecycle, and scoring Strong working knowledge of Salesforce — campaigns and campaign members, leads versus contacts, reports and list views — and a practical understanding of how the Marketo sync behaves Demonstrated experience importing and cleaning marketing data at volume with a high bar for accuracy Experience working across a growing, integrated marketing tech stack, with the ability to trace data across connected systems and diagnose where it breaks Practical AI fluency, with experience building AI-assisted tools or automated workflows that support an operations function Strong analytical skills, with experience building reporting that stakeholders rely on and turning campaign and funnel data into clear answers Experience supporting a wide variety of stakeholders — web, brand, digital, events, content, product marketing, revenue operations, and sales — and translating their requests into executable work Exceptional organization and attention to detail, with the ability to manage competing deadlines across many concurrent campaigns Excellent communication and collaboration skills Bachelor's degree in Marketing, Business, or a related field; Marketo Certified Expert (MCE) a plus Familiarity with our wider marketing stack — Sigma, Knak, Qualified, Webflow, Google Analytics, Workato a plus Comfort level with ambiguity and ability to operate both strategically and tactically Process to stay on top of and implement the latest developments in marketing automation, martech, and AI tooling