Adobe Architect Subject Matter Expert: Experience Platform Real-Time CDP /Target / AJOYou will be responsible for helping to deliver and improve the end customer experience across client's digital channels, leveraging Adobe Platform as domain expertise in client business, technology stack, and data infrastructure, applying a broad knowledge base in digital marketing.
Responsibilities:- Serve as a platform expert in Adobe Experience Platform - Real-Time CDP, Journey Optimizer, Target, Decision
- Architect and design Adobe target technical solutions to drive multi-touch/multi-channel marketing, defined by the customer's journey
- Provide deep domain expertise in technology stack, and data infrastructure, with a broad knowledge base in digital marketing.
- Strategize, architect, and document a scalable AEP – CDP, AJO implementation, tailored to client business needs
- Translate business requirements into technical specifications
- Lead technical delivery; provide guidance to Data Engineers
- Provide deep domain expertise in client business, technology stack, and data infrastructure, applying a broad knowledge base in digital marketing
- Provide consulting and roadmap for website optimization and customized experience strategies.
- Support the implementation of proper data governance
- Strategize, architect, and create approaches for scalable AEP – CDP, AJO implementation, tailored to client business needs.
- Debug, troubleshoot, and fix the configuration and integration issues.
Requirements:
Adobe Campaign - Architecture 6-8 years' experience in digital marketing; enterprise marketing software experience preferred.7+ years of experience architecting and building data pipelines 3+ years of experience working in an agency environment; strong consulting, client-facing skills Hands-on experience with Adobe Experience Platform RTCDP and AJO including creating schemas, ingesting data from a variety of sources, configuring identity resolution, and connecting destinations for activation. Hands-on experience in building complex journeys with deep knowledge on using the tools to manage and optimize budget and creative performance Hands-on experience on managing a large scale implementation with 1000s of audiences, data attributes, calculated attributes, journeys etc. Experience working with cloud technologies such as GCPExperience working with data warehouse solutions such as Google BigQuery etc.
