Alani Field Marketing Ambassador Alani Field Marketing Ambassadors are the local face of our national brand. As a Field Marketing Ambassador, you will be a valuable member of the Marketing team. You are responsible with bringing the brand to life through execution of the national brand marketing objectives, strategies, and tactical programs. The FMAs will develop and support dynamic consumer sampling opportunities, working in tandem with sales team counterpart to ensure the achievement of joint goals. You are also responsible for day-to-day operations and logistics in the market. The position objectives are to create consumer trial, build heavy usage, grow awareness, drive brand image and create word of mouth for the Brand.
Responsibilities: Product Promotion and Distribution:
- Actively promote and distribute Alani at designated events, trade shows, festivals, and other high-traffic locations.
- Engage with consumers and provide product information to highlight the benefits and unique selling points.
- Encourage product trial by offering samples and creating a positive, memorable experience for potential customers.
- Brand Representation:
- Embody the brand's values, personality, and mission to foster a strong connection with the target audience.
- Dress in accordance with the brand guidelines to create a professional and approachable appearance.
- Use your interpersonal skills to build relationships with consumers and potential brand advocates.
- Be knowledgeable and comfortable overcoming objections with the consumer, and answer their product questions
- Treat the branded sampling vehicle with care, both on and off the road; Maintain the upkeep and premium appearance inside and outside the vehicle.
- Event Coordination and Logistics:
- Assist in the planning and execution of promotional events to ensure seamless operations and a successful outcome.
- Coordinate with event organizers, vendors, and other team members to optimize brand visibility and maximize consumer engagement.
- Manage inventory and supplies at storage unit and at events.
- Data Collection and Feedback:
- Gather customer feedback and insights regarding product preferences, brand perception, and market trends.
- Record and report data from activations after each shift.
