At KENT Consumer Brands Americas, LLC, a member of the KENT WORLDWIDE™ family of companies, innovation starts with curiosity. As a Market Innovation Intern, you'll help uncover consumer insights, explore market trends, and contribute to products that make a difference for pets and pet parents. Gain hands-on experience, collaborate with industry professionals, and see how your ideas can shape the future of our brands. Ready to turn your passion for innovation into real-world impact?
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This opportunity is designed and intended to be performed in Muscatine, IA.
PRIMARY DUTIES & RESPONSIBILITIES:
Conduct market and competitive research to identify emerging trends, consumer needs, and opportunities within the pet products industry.
Analyze consumer insights and marketplace data to support product and marketing innovation initiatives.
Identify opportunities for new products, enhancements, and solutions that deliver value to pets and pet parents.
Collaborate with cross-functional teams, including Marketing, Sales, R&D, and Product Development, to evaluate and develop innovative concepts.
Help build consumer empathy by researching how pet parents experience products today, including key challenges, needs, and aspirations.
Support product innovation projects by investigating product claims, features, and market positioning.
Assist in developing recommendations and presentations that inform innovation and business strategy.
Coordinate with external agencies, research partners, and vendors while supporting additional innovation and market research projects as assigned.
EDUCATION, EXPERIENCE AND/OR QUALIFICATIONS: Working toward a degree in Marketing, Entrepreneurship, Psychology or Business with Marketing focus.
Basic understanding of key marketing principles – completion of a minimum of two marketing related classes.
Strong communication, analytical and organizational skills.
Familiarity with conducting competitive or market analyses.
Comfortable working independently when needed.
TRAVEL:
Less than 5% travel is expected.
Equal Opportunity Employer
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