About the role:
As the Product Marketing Manager, you’ll own day-to-day project management and help shape product strategy for a portfolio of sets, GWPs, sampling, innovation, and the existing range across Augustinus Bader and DUA by Augustinus Bader. Working with the Director of Product Marketing and Global Marketing leadership, you’ll help build strategies that strengthen sales, profitability, brand equity, and competitive positioning. This is an opportunity for someone creative, analytical, and decisive, with great taste who brings a fresh, trend-forward perspective to a science-led luxury brand.
What you'll do:- You'll own product strategy for multiple projects, including sets, GWPs, sampling, and select innovation.
- Product strategy
- Define product strategy for each of your projects and present it to the teams executing go-to-market.
- Create and maintain marketing innovation briefs and product marketing books
- Prepare content for gate meetings and leadership reviews.
- Positioning and copy
- Develop positioning, product naming, key benefits and claims for new and existing products.
- Own development and review of sell sheet, PDP, pack, and visual merchandising copy for your projects.
- Pressure-test claims with regulatory and legal before they ship.
- Work with NPD on clinical and user trials for your projects.
- Commercial and insights
- Conduct competitive and consumer research to inform product strategy.
- Manage pricing analysis for your projects, including pricing recommendations, COG and margin considerations, and secure approvals for pricing and assortment recommendations.
- Keep the pricing file up to date and make sure relevant recipients have the latest version.
- Manage the forecasting process for your projects with demand planning.
- Project management
- Own and maintain the product marketing team's project tracker for your projects, keeping timelines, statuses, and risks up to date.
- Maintain the master product file.
- Partner day to day with NPD, packaging, creative, regional teams, trade marketing, eComm, supply chain, demand planning and finance.
- Sets, gifting and sampling
- Manage seasonal sets, retailer exclusives, GWPs and sampling programs, including assortment, commercial rationale, forecasts and regional alignment.
- Partner with supply chain and demand planning on allocations, inventory availability, expiry and usage windows.
- What you bring 3+ years in product marketing, ideally in prestige or luxury beauty.
- A track record of taking products from brief to launch, including relaunches or renovations, for a brand selling in multiple markets.
- A strong understanding of the prestige/luxury skincare category and consumers.
- Sharp, concise copywriting, and comfort working with science-led claims and regulatory review.
- Strong organization: you can run many projects in parallel without dropping details.
- Proactive and detail-oriented, with strong follow-through: you keep shared files current without being chased.
- Confidence with numbers, including pricing, margin and forecasting in spreadsheets.
- Advanced Excel or Google Sheets and PowerPoint or Google Slides skills.
- Experience managing cross-functional stakeholders and presenting to senior leadership.
- The ability to pick up live projects quickly and make decisions with incomplete information.
Nice to have: experience in skincare, body care, or haircare, and retailer sell-in experience.
