Associate Director, Creative Photoshoot & Marketing Production

confidentialNew York, NYManager L7

Photographers Marketing Managers Advertising and Promotions Managers

Commercial Photography Advertising Agencies Photography Studios, Portrait

The Associate Director, Creative Photoshoot & Marketing Production is responsible for the end-to-end production of photo shoots and related creative assets for a portfolio of women’s fashion brands. Reporting to the VP of Marketing, this role owns the planning and execution of seasonal, e-commerce, advertising, social and marketing shoots from pre-production through final asset delivery, ensuring projects are executed on time, within budget and according to brand standards. In addition to photography production, this position oversees the post-shoot workflow of creative assets, including print production, layouts and in-store marketing collateral, and manages a Graphic Designer. For higher-caliber or editorial shoots requiring elevated creative direction, this role will identify, source and manage freelance Creative Directors and other specialized creative talent as needed.

Responsibilities:

Own photo shoot production from initial planning through final asset delivery
Plan and execute seasonal e-commerce, advertising, social, brand and retail photo shoots
Own the creative production and execution of PDP and e-commerce imagery, maintaining continuity and brand integrity across all product photography
Plan and execute PDP, flat-lay and product-detail shoots in addition to seasonal campaign, brand, retail and marketing shoots
Develop production schedules, timelines, budgets and workflows across multiple brands and concurrent projects
Source and book studios, photographers, models, stylists, hair and makeup artists and other freelance production talent
Coordinate product, samples and merchandise required for each shoot
Partner closely with Design, Marketing, Sales and E-Commerce teams to understand seasonal priorities, product needs and creative direction
Manage all shoot logistics, including schedules, call sheets, talent, studios, vendors and on-set execution
Ensure final photography and creative assets are delivered accurately and on deadline
Oversee post-production workflow, including image selection, retouching, trafficking and final asset delivery
Direct, mentor and manage the Graphic Designer from brief through final execution, setting priorities and ensuring work aligns with brand standards, timelines and business needs
Coordinate the development of layouts and creative assets for print, retail and in-store marketing materials
Manage print production and serve as a liaison with internal teams, retailers and outside print/production vendors as needed
Ensure photography is translated appropriately across e-commerce, digital, social, print, retail and in-store applications
Ensure creative consistency across retail, digital, e-commerce, wholesale, marketing and packaging touchpoints
Maintain high creative standards and ensure all imagery and related assets consistently reflect each brand's visual identity
Identify and source freelance Creative Directors, Art Directors and other specialized creative talent for higher-level editorial or brand shoots when required
Manage and maintain relationships with photographers, modeling agencies, studios, stylists, creative freelancers and production vendors
Bid projects and negotiate rates with photographers, models, studios, stylists and other vendors
Plan and manage photo-production and creative-production budgets, estimates and invoices
Maintain efficient creative-production processes and workflows to ensure timely delivery of assets
Own the creative production calendar across campaign shoots, asset delivery, PDP and flat shoots, product launches, digital activations, retail initiatives and wholesale needs
Manage campaign and launch execution from production planning through final asset delivery, including asset tracking, retail collateral and wholesale presentations as required
Ensure imagery and asset delivery align with merchandising priorities, product availability and launch timing
Anticipate production, scheduling, budget and resource issues and resolve them proactively
Manage multiple brands, shoots and competing priorities simultaneously
Ensure all work maintains appropriate brand standards and supports overall marketing and business objectives
Contribute creative ideas that bring the brands to life while translating concepts into executable photo and content production

Qualifications:

7+ years of relevant fashion, apparel, photography, studio or creative-production experience
Strong hands-on experience managing fashion/apparel photo shoots from pre-production through final asset delivery
Strong understanding of e-commerce, advertising, social, retail and in-store photography needs
Hands-on experience with PDP, e-commerce and flat-lay photography workflows and asset requirements
Experience with print production, creative layouts and in-store/retail marketing collateral
Experience directing, mentoring and managing a Graphic Designer or comparable individual creative resource
Strong network of studios, model agencies, photographers, stylists and production vendors
Ability to identify and source appropriate senior freelance creative talent for elevated or editorial shoots
Experience managing budgets, negotiating vendor rates and controlling production costs
Strong project-management, organizational and problem-solving skills
Strong visual sensibility and understanding of the creative development and design process
Ability to manage multiple projects and deadlines in a fast-paced environment
Strong communication, collaboration and negotiation skills
Women’s wholesale fashion/apparel experience strongly preferred

Salary Range: $ *Actual base salary for this role within the above range will be based upon experience, qualifications and/or assigned unit. We are an EEO/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.

Matching similar jobs

Level

Manager L7

Location

New York, NY

Occupation

Photographers

Industry

Commercial Photography

Posted

8 days ago

APPLY NOW