Brand AmbassadorLOCATION(S): Panama City Beach, FLMKTG, part of the Dentsu Aegis Network, is a global creative agency comprised of pioneers and practitioners of lifestyle marketing. We specialize in delivering strategic, business-oriented marketing solutions for leading brands via sport and entertainment, live experiences, retail marketing, enterprise/business-to-business engagement and sponsorship marketing. One of the guiding principles upon which MKTG was founded is that our people matter to the work we do and the environment we've built. We are committed to constantly evolving, refining and inventing innovative brand engagements through deeper understanding of how people think, work and live their lives. Headquartered in New York City, we have 1,600 employees and 7,000 Brand Ambassadors operating in 32 offices globally, with reach in 19 markets across the Americas, EMEA and APAC.
POSITION OVERVIEW:
We are looking for charismatic men and women interested in helping adult consumers make informed decisions about lifestyle brand(s) at the point of experience and purchase. Brand Ambassadors are impassioned subject matter experts focused on making consumer to brand connections, educational excellence, program execution, regulatory compliance and quality interaction.
OUTLETS:
On-Premise & Off-Premise PromotionsPAY: $30+ Per Hour / Mileage & Expenses (if applicable)WORK SCHEDULEThursday Afternoon/EveningFriday Afternoon/EveningSaturday Day/EveningSunday DayHolidaysRESPONSIBILITIESAssist in management of eventsComplete event setup & breakdownInitiate and engage in quality conversation with LDA consumers about select brand preferences, options & recommendationsDistribute premium items as directedTrouble-shoot challenges during eventsEstablish relationships with account staff (bar staff & retail store employees) Participate in regularly scheduled training meetings, calls, workshops & exercisesCommunicate and work closely with Event Managers, Associates & Brand Ambassador peersObserve, report and provide insightful feedback in event recaps in a timely fashionLearn, understand, and adhere to company operating procedures, policies, as well as localPRIMARY RESPONSIBILITIESActively engage and educate consumers at the point of experience, purchase, and consumptionHumanize the brands and build trust of consumers through educationLead consumers through a sampling journey of featured product(s) (where legal and within local legal limitations and as per policy) Regularly complete digital training for market brand and programs as directedAdapt to tech platforms to receive and input information necessary to represent the Diageo brandsArrive to events on time, in appropriate attire as specified by market team, and be prepared to execute promotions as outlined in program standardsDistribute Diageo premiums to consumersFollow Responsible Server Guidelines and report Guideline violationsPre-merchandise accounts with Diageo point-of-sale (POS) Pay for bar spend or product via company issued debit cardPick up or accept delivery of promotional materials from Event TeamEnsure proper care and return of company property (i.e. uniforms, event materials, etc.)Complete post-event recap (ERF) in MKTG reporting websiteTake digital event photos and contribute to market's social media accountUnderstand how Client brand differs from competitors and report on competitive activity in marketMaintain appropriate appearance for consumer engagementFollow company policy and proceduresQUALIFICATIONSMust be 21+ years of ageMust be proficient & accessible to using Microsoft Excel, Word & PowerPoint programs20 hours of daytime and/or evening availability per weekPossesses the ability to work comfortably within retail outlets (convenient stores) Able to stand/walk for extended periods of timeAble to carry heavy trays, boxes, objectsExcellent communication & people skillsAble to maintain a pleasant disposition & demeanor under stressIdeal candidate has a passion for brand advocacy & consumer engagement with an outgoing personalityPrevious promotional/marketing experienceResponsible, reliable, punctualClean, neat appearanceAbility to work independently or in a team atmosphereValid to work as an employee in the USValid US driver's licenseMust have your own method of transportationEnglish language proficiency, both written & verbal (Bilingual, Spanish/English candidates encouraged to apply)
