Customer & Shopper Marketing Manager

Role Overview: This role is the key link between Marketing and Sales, translating brand and portfolio priorities into customer strategies, shopper programs, selling stories, merchandising solutions, and launch plans. The goal is to grow distribution, velocity, household penetration, and profitable sales. The ideal candidate understands the U.S. CPG and omnichannel retail landscape, can turn customer and shopper insights into action, and excels at coordinating cross-functional teams from strategy through execution. What You'll Do1. Develop annual customer and channel marketing plans, activation calendars, and joint business planning inputs with US Sales.2. Use shopper, retailer, category, and competitive data to identify distribution, assortment, merchandising, and consumption opportunities.3. Lead in-store and digital shopper programs, including seasonal promotions, displays, sampling, coupons, and retailer activations.4. Create customer selling stories, line-review presentations, launch toolkits, and retailer-ready creative briefs and assets.5. Coordinate innovation and seasonal launch readiness, samples, product information, timelines, and stock availability with Sales and Supply Chain.6. Align retail media and e-commerce activity with customer priorities. Partner with specialists on media execution, digital content, and optimization.7. Own customer marketing budgets, forecasts, agency delivery, spend tracking, and program reconciliation.8. Define KPIs before launch and evaluate sales lift where measurable, velocity, sell-through, trial, conversion, and ROI. Turn findings into investment improvements.9. Coordinate Sales, Brand, Portfolio, Retail Media, Insights, Finance, Supply Chain, Legal, brokers, agencies, and global partners. What We're Looking For1. At least 5 years of relevant customer, shopper, trade, or brand marketing or category management experience, with CPG experience and ownership of retailer programs.2. Experience with major US retailers and customer-specific plans, selling materials, promotions, merchandising, and omnichannel activation.3. Ability to use syndicated and retailer data, assess program economics, manage budgets, and communicate recommendations. Circana, NielsenIQ, Numerator, or retailer portal experience is valuable.4. Strong presentation, project management, agency management, and cross-functional influencing skills. Able to execute independently in a remote team.5. Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience (equivalency subject to HR confirmation).6. Confectionery, snacks, food, or beverage experience preferred. Seasonal launches and experience in a growing brand are advantageous.7. Ability to travel approximately 20–30% for customer meetings, store visits, planning sessions, and industry events.

Why Join Us: This role offers broad exposure to customer strategy, shopper marketing, sales, insights, innovation, and omnichannel execution within a fast-scaling consumer brand. The candidate will own a core pillar of the U.S. go-to-market strategy, with visibility to senior leadership and key retail customers. xhqgsiq As the function scales, this role can evolve into Senior Customer & Shopper Marketing Manager or Director of Customer Marketing with larger customers, budgets, and team leadership.