Company Description:
Thrad serves ads in ai apps. Brands buy ads in AI and Publishers monetize with in-chat ads. DSP and SSP for LLMs, the Ad infrastructure for AI. Startups and Fortune 500 companies use Thrad to launch campaigns across a large network AI applications reaching 1 billions users per month chatting to AI.
Brands reach high-intent users at the moment they express needs, questions, or purchase intent.
Thrad enables contextual marketing across LLM applications, turning user prompts into measurable distribution.
Role Description:
This is a full-time Programmatic Media Trader role based in the San Francisco Bay Area with a hybrid work arrangement, combining in-office collaboration and some work-from-home flexibility. The Programmatic Media Trader will plan, set up, and optimize programmatic campaigns across AI and LLM ad inventory, including configuration in demand-side platforms (DSPs), audience segmentation, bid strategies, and pacing management. The role involves monitoring campaign performance daily, analyzing data, generating insights, and making adjustments to improve key metrics such as CPC, CPA, ROAS, and brand lift. The trader will collaborate with sales, product, data, and account teams to translate advertiser objectives into media strategies, build testing roadmaps, and produce clear performance reports and recommendations. Responsibilities also include trafficking creatives, ensuring accurate tagging and tracking, maintaining documentation and workflows, and staying current on programmatic and AI advertising trends.
Qualifications:
Programmatic media buying skills, including experience with DSPs, real-time bidding, audience targeting, and campaign optimization.
Paid media expertise across display, video, and emerging AI/LLM ad formats, with a strong understanding of performance marketing and attribution.
Data analysis and quantitative skills, including proficiency with Excel or Google Sheets, dashboards, and interpreting campaign performance metrics.
Ad operations and trafficking experience, including creative QA, pixel/tag implementation, and troubleshooting tracking or delivery issues.
Experience working with ad tech tools (e.g., ad servers, analytics platforms) and familiarity with privacy, brand safety, and viewability standards.
Comfort operating in a startup or high-growth environment, with strong organization, attention to detail, and the ability to manage multiple campaigns.
Prior experience in programmatic trading, media buying, or performance marketing is strongly preferred; experience in AI or emerging digital platforms is a plus.
