Virtual Digital Marketing Director

Responsibilities include but are not limited to: Manage and mentor a team of one to two cross-functional digital marketing buyers or strategists. Lead the planning, execution, and optimization of SEM campaigns (Google Search, Shopping, and YouTube Ads) as well as paid social campaigns (Meta: Facebook/Instagram, TikTok, etc.).Oversee integrated digital marketing campaigns across multiple channels (search, social, display, programmatic), ensuring performance aligns with client objectives. Proactively dive into platforms to understand the day-to-day details, driving measurable campaign success. Develop and maintain strong client relationships, ensuring business goals are met and exceeded. Collaborate with internal teams and global teammates, including North America, to align on cross-regional media strategy. Analyze SEM and cross-channel campaign performance data, providing actionable insights to improve efficiency and effectiveness. Continuously refine and improve internal processes to drive team efficiency and performance. Stay current on the latest SEM and digital marketing trends, tools, and best practices. Requirements~3+ years of hands-on experience running paid campaigns in Google Ads or/and Search ads 360, including Shopping and YouTube.~ Hands-on experience managing paid social campaigns (Meta/Facebook Ads Manager).~ Proven track record with SEM and paid social campaign execution, optimization, and strategy.~ Agency experience is highly preferred.~ Solid background in digital marketing across multiple channels (search, social, display, programmatic).~ Proven experience in a managerial or supervisory role.~ Exceptional client relationship management, communication, and people management skills.~ Strong strategic and analytical thinking with excellent attention to detail.~ Familiarity with digital marketing tools and platforms (Google Ads, Meta Ads Manager, Google Analytics, etc.).~ Bachelor's degree in marketing, communications, or a related field.~ The ideal candidate should have experience of 2 to 6 years and they won't entertain more experienced candidates for this role.~ The candidate should have experience selling consumer goods i.e food, clothing, toiletries, electronics, automobiles, and appliances, etc.~ There will be 2 rounds of Interview: Data Analysis and a technical round with the CEO.~ The Optimization should focus on revenue and not Brand optimization.