Assistant Director of Digital Fundraising & Engagement

Job Description: Assistant Director of Digital Fundraising & Engagement - 26001239

Description: Georgia State University Advancement works to further Georgia State’s status as a national leader in student success, research and innovation, and cultural impact. By connecting with alumni, engaging donors, and increasing philanthropic support for students and scholars, we’re helping to transform lives and build our global community. The University Advancement Division furthers the university and its mission through several departments, including Development, Corporate & Foundation Relations, Alumni Engagement & Annual Giving, and the Georgia State University Foundation. Alumni Engagement & Annual Giving The Office of Alumni Engagement & Annual Giving fosters lifelong relationships between Georgia State University and its more than 285,000 alumni worldwide by strengthening affinity, deepening connections to the university, and creating meaningful opportunities for engagement, advocacy, volunteerism, and philanthropy. Building upon the legacy of the Georgia State Alumni Association, founded in 1929, the office serves alumni across the lifelong engagement continuum and supports alumni and supporters throughout the donor continuum, creating opportunities to stay connected, informed, involved, and invested in Georgia State's future. Whether through alumni programs and events, regional engagement, career and networking initiatives, volunteer service, annual giving campaigns, or donor stewardship efforts, the office provides multiple pathways for alumni and supporters to engage in ways that are meaningful to them. Through an integrated approach to alumni engagement and philanthropy, the office is building a sustainable engagement ecosystem that strengthens affinity, engagement, advocacy, and philanthropic support for Georgia State University. By advancing volunteerism and leadership opportunities and leveraging data-informed strategies, the team develops a strong pipeline of engaged alumni, donors, advocates, and champions who contribute to the university's continued success and impact. These are exciting times at the University Advancement. We are growing, and we are thrilled that you are interested in being a part of our team. We are surrounded by individuals empowered to use their expertise and talents to achieve our mission to identify, cultivate, and steward donors. Are you ready for us? Are you seeking an opportunity with purpose and direction? If you are, we have the perfect opportunity for you! We hire great people from a wide variety of educational, career, and personal backgrounds, not just because it is the right thing to do but because it makes us a stronger team. University Advancement is seeking (1) Assistant Director of Digital Fundraising & Engagement to join the already incredible team taking Georgia State University to the next level of excellence! WHAT MAKES UNIVERSITY ADVANCEMENT A GREAT PLACE? Generous benefits, including health, dental, vision, tuition assistance, retirement, etc. A knowledge-sharing organization that works collaboratively with cross-campus and external partners Professional development opportunity and mentorship A rapidly growing center within an academic setting

Job Summary: Reporting to the Director of Annual Giving, the Assistant Director of Digital Fundraising & Engagement serves as the lead strategist and administrator for Annual Giving's digital fundraising, engagement, and donor journey initiatives. This position is responsible for developing, implementing, and optimizing multichannel fundraising and engagement strategies that increase alumni giving, donor acquisition, donor retention, donor reactivation, volunteer engagement, and philanthropic revenue. The Assistant Director manages Annual Giving's digital fundraising and engagement technologies, including email marketing, marketing automation, crowdfunding, peer-to-peer fundraising, texting, digital stewardship, and related engagement platforms. Working collaboratively with Annual Giving, Alumni Engagement, Advancement Communications, Advancement Services, Advancement IT, and campus partners, this position develops data-informed engagement and fundraising strategies that strengthen the donor pipeline and support institutional fundraising priorities. The position serves as the operational lead for Georgia State Day, crowdfunding initiatives, peer-to-peer fundraising and engagement programs, digital donor journeys, and emerging fundraising technologies.