Description Summary:
The eCommerce Strategy Manager is responsible for driving measurable improvements in website performance, customer acquisition, and digital conversion through a data-driven optimization program.
Duties and Responsibilities:
Support the ongoing optimization of Huntington.com and related digital experiences through a structured Conversion Rate Optimization (CRO) program.
Identify customer experience opportunities using web analytics, behavioral data, customer feedback, competitive analysis, and industry best practices.
Develop and maintain a testing roadmap focused on increasing acquisition, engagement, conversion rates, and customer satisfaction.
Design, execute, and analyze A/B and multivariate tests using Adobe Target/Sitecore Personalize and other optimization tools.
Partner with business stakeholders to translate strategic objectives into measurable testing hypotheses and optimization initiatives.
Utilize Adobe Analytics and other measurement tools to identify friction points, drop-off opportunities, and areas for performance improvement.
Collaborate with UX, marketing, content, product, and development teams to implement and scale winning experiences.
Develop, create, and publish website content and landing pages using Sitecore to support testing and acquisition initiatives.
Support digital marketing campaigns across SEO, SEM, Email, Social, Display, Affiliate, Direct Mail, and other acquisition channels.
Develop new experiences and page layouts using HTML/CSS to support experimentation and optimization efforts.
Develop, schedule, and send emails using Salesforce Marketing Cloud (SFMC).Ensure proper tagging, tracking, and measurement frameworks are implemented to support accurate test reporting and business insights.
Act as an internal advocate for optimization, customer experience, experimentation, and data-driven decision making.
Ensure all website and email experiences comply with brand standards, accessibility requirements, and regulatory guidelines.
Manage and prioritize multiple testing, optimization, and digital marketing initiatives simultaneously.
Successfully collaborate within an agile, cross-functional environment.
Perform other duties as assigned.
Basic Qualifications:
3+ years of relevant Web content management and design experiences in Adobe Target/Sitecore Personalize/Salesforce Marketing Cloud or similar applications. Bachelor's degree
Preferred Qualifications:
Experience developing and managing enterprise-level Conversion Rate Optimization (CRO) and experimentation programs.
Strong understanding of testing methodologies including A/B testing, multivariate testing, segmentation, and personalization.
Experience developing testing strategies, roadmaps, hypotheses, and optimization frameworks.
Demonstrated ability to turn web analytics and customer insights into actionable recommendations that improve business outcomes.
Strong understanding of customer journey analysis, funnel optimization, and digital acquisition strategies.
Strong understanding of Adobe Analytics and digital measurement frameworks.
Strong understanding of Adobe Target, experimentation platforms, and website personalization.
Strong understanding of SEO, SEM, customer acquisition, and digital marketing channels.
Strong understanding of HTML, CSS, and front-end optimization techniques.
Strong understanding of content management systems (Sitecore / Sitecore XM / SitecoreAI).Strong understanding of website accessibility and digital best practices.
Strong understanding of website tagging and analytics implementation.
Experience presenting optimization results, business cases, and recommendations to senior leadership.
Basic understanding and experience working in an agile environment.
Exempt Status:
(Yes = not eligible for overtime pay) (No = eligible for overtime pay) YesWorkplace Type: OfficeOur Approach to Office Workplace Type Certain positions outside our branch network may be eligible for a flexible work arrangement. We're combining the best of both worlds: in-office and work from home. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. Remote roles will also have the opportunity to come together in our offices for moments that matter. Specific work arrangements will be provided by the hiring team. Huntington is an Equal Opportunity Employer. At Huntington, we look out for people. From reinventing banking with game-changing innovations to building an internal culture that creates lifelong bonds, together, we can make people's lives better. And amazing things happen when we look out for each other. We prove it every day. Whether it's helping a colleague or collaborating on a new tool that will revolutionize the way people save money, our actions can have a huge impact. Our colleagues look out for people with a Can-Do Attitude, Service Heart and Forward Thinking. Those are our values—simple but powerful. Each of them pushes us do the right thing, to do right by people. Because people are what matter. If that sounds like you, we hope you'll apply to join our team. If you'd like to learn more about how Huntington looks out for people, visit https://www.huntington.com/lookingoutRecruiting agencies must have a valid, written and fully executed Master Service Agreement and Statement of Work for consideration.
