Bauer: Associate Category Manager, Sticks

Associate Category Manager, Sticks Working at Bauer is like playing on a hockey team. We empower each other to be our best. Everyone on the team has an important role to play. You might be leading others or collaborating with teammates on a big project. Whatever your title, you are part of something bigger than yourself. Founded in 1927, Bauer Hockey developed the first skate. Since then, our passion for the game, drive for innovation, and commitment to the hockey community have made us the most trusted brand in hockey. Our purpose at Bauer is to enrich life experiences through sports. We have the responsibility to cultivate the future of our brands. We are always "we" and never "I". We love what we do. We believe anything is possible and work to be our best. We strive to always redefine the standard of excellence in all that we do. Want to join our team as an Associate Category Manager, Sticks? The Associate Category Manager, Sticks role is responsible for assisting with execution, commercialization, and ongoing support of the Bauer product lines. Reporting to the Category Director, Sticks, the Associate Category Manager will assist with the product lifecycle for the stick category. You will collaborate with cross-functional teams to align and execute the seasonal category plans and drive category go-to-market strategy and planning for both new and existing products. The successful candidate will analyze consumer research and insights, brand tracking data, sales information, and projections to develop and execute marketing plans. Essential Job Functions & Responsibilities: Consumer insights and competitive market industry specialist to drive product line strategy and brand growth. Validate selling stories, features and benefits and final product direction through consumer insight collection. Assist with managing the entire product lifecycle, including attaining volume, profit, margin dollars, and share. Develop a deep understanding of business dynamics, retailer trends & challenges, to identify growth opportunities Works with cross functional teams to execute the seasonal product plans for certain functions within the stick category, including sales, marketing, product development, Logistics & Supply and Demand. Collaborate with the creation of product briefs outlining product performance requirements, target costs, wholesale and retail pricing, and unit forecasts. Manages product through entire process ensuring strategy in line with strategic plan. Assists Category Director in creating 4-year category strategy and seasonal objectives. Leads and participates in category launch team meetings. Attends and participates in bi-annual sales meetings and partner summits. Performs various other duties and responsibilities, as needed.