Senior Paid Media Planner/Buyer

Senior Paid Media Planner/Buyer Midtown Manhattan · Hybrid (3 days in office / 2 remote) A large, well-established, full-service advertising agency in Midtown Manhattan is hiring a Paid Media Planner/Buyer. What makes this agency different: its family-run, and it still feels that way. The culture is collaborative and personal, and people are truly hands-on. Planners here dont hand off the buying, and buyers dont sit behind a planning team. You build the plan, you place and optimize the buys, and you talk with the client directly. Youll own paid media for a mix of Higher Education and consumer brand clients from end to end: strategy, media plan, buying, launch, optimization, reporting and the client conversation that follows. If you want more ownership, more client contact and more room to grow than a big holding-company agency usually gives you, this is that role. What youll doBuild multi-channel paid media plans: channel mix, audience strategy, flighting and budget allocation Personally execute buys across Paid Search (Google Ads), Paid Social (Meta, LinkedIn, TikTok and more), Display, Programmatic and CTV Manage budgets, pacing and optimization across several client accounts at once Track performance and deliver clear, timely reporting with recommendations to improve ROI Present media plans, performance and recommendations directly to clients Work side by side with agency leadership on strategy, with real autonomy over your accounts What you bring 3–5+ years of hands-on paid media planning AND buying, ideally at an advertising or media agency A track record of executing buys yourself, not just coordinating campaigns or managing social content Hands-on experience in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok, Snap and Reddit Ads Hands-on campaign experience across Display, Programmatic and CTV Strong analytics skills: GA4, Looker Studio and advanced Excel, used to measure performance and prove ROI Experience presenting plans and results to clients; polished, articulate and confident with senior stakeholders Organized and calm when managing multiple accounts and deadlines A plus: Higher Ed marketing experience or traditional media buying (TV, radio, print, OOH) Why this role A family-run, collaborative culture inside a large, stable, long-standing agency True ownership: you plan, you buy and you own the client relationship Autonomy and visibility with leadership, with clear room to grow Competitive base salary plus annual bonus and profit sharing Annual salary increases, 401(k) and health benefits If youre a hands-on media planner/buyer who wants more ownership and direct client contact, apply here or message me directly to talk confidentially.