Job Summary:
The Senior Product Marketing Leader for Food & Beverage is responsible for setting and driving the overall marketing strategy for Certified Group's Food & Beverage division, encompassing chemistry and microbiology services. This role has full ownership of Product Marketing and Marketing Communications, ensuring tight alignment between portfolio strategy, positioning, messaging, gotomarket execution, and demand activation. The role will build, lead, and develop a highperforming marketing organization that translates Certified Group's technical expertise into clear customer value, strong differentiation, and profitable growth. As a senior commercial leader, this individual partners closely with Sales, Operations, Technical, Finance, and Quality teams to define growth priorities, enable the commercial organization, and ensure consistent execution across all customer touchpoints.
Essential Responsibilities: Marketing, Portfolio, & Growth Strategy:
- Own and define the Food & Beverage marketing vision and strategy, aligned with divisional and enterprise growth objectives
- Develop and maintain a multiyear product and services portfolio roadmap, balancing innovation, margin, and customer demand
- Lead market segmentation and prioritization across key F&B categories (e.g., dairy, bakery, meat & poultry, pet food, nutrition, contaminants)
- Establish clear value propositions, positioning, and messaging frameworks that differentiate Certified Group in the marketplace
- Team Leadership & Organizational Development:
- Build, lead, and develop an integrated Product Marketing and Marketing Communications team
- Set clear priorities, goals, and success metrics across both functions
- Coach and develop team members to strengthen strategic thinking, commercial acumen, and execution excellence
- Foster strong collaboration between marketing, sales, operations, and technical teams
- Pricing & Profitability Strategy:
- Manage the process of cost/ price analysis and development of large proposals, bids or Request for Proposals (RFP) to profitable new business opportunities and minimize attrition
Develop and implement pricing structures for new and existing Chemistry and Microbiology service by analyzing competitive intelligence, cost analysis, market conditions, and business objectives that maximize profitability while maintaining market competitiveness.
Manage and create annual price catalog & customer price review which will be used to update pricing databases and systems to ensure accuracy and efficiency.
Manage annual price increases to ensure margin growth while maintaining market competitive position
Lead the harmonization of catalog pricing for Chemistry and Microbiology services.
Work closely with the finance teams to ensure pricing and profitability strategies align with the financial goals and targets.
Analyze market dynamics, competitive landscape, and customer behavior to identify pricing opportunities and risks.
Go-to-Market & Commercial Enablement:
Lead the endtoend gotomarket strategy for new services, methods, portfolio updates, and priority growth initiatives
Ensure Marketing Communications translates product strategy into effective campaigns, sales tools, content, and field enablement
Partner with Sales leadership to deliver clear narratives, playbooks, training, and valuebased selling tools
Oversee development of segmentspecific commercial playbooks and launch plans
Marketing Communications Leadership:
Direct oversight of all Marketing Communications activities, including messaging, campaigns, collateral, thought leadership, and digital presence
Ensure consistent brand voice, positioning, and messaging across all customerfacing and internal channels
Align communication strategies with GTM initiatives, growth priorities, and sales enablement needs
Partner with internal and external resources to deliver highquality, timely marketing outputs
Education & Experience:
Bachelor's Degree in Chemistry, Food Science, Marketing, Business or related field; Master's degree preferred 8-12 years of experience required that includes relevant commercial experience (sales, marketing, project management, product management) in a B2B environment and knowledge of food safety programs and systems Effective collaborator and communicator with excellent interpersonal and written skills able to effectively work on cross-functional project teams Proven experience leading marketing teams, including marketing communications and/or product marketing Strong background in portfolio strategy, gotomarket execution, pricing, and commercial enablement Experience in food, laboratory services, food safety, or regulated B2B industries strongly preferred Strategic thinker with the ability to translate business objectives into actional pricing strategies. Detail-oriented with advanced organizational, problem-solving analytical and financial skills required. Works productively across the enterprise and partners with others to achieve shared goals. Proficient user of MS Office, Excel Spreadsheets, and defined web-based applications Experience with pricing negotiations and contract management is a plus. Ability to thrive in a fast-paced and dynamic environment, Strong attention to detail, accuracy, and execution of timely results. Ability to work productively in a remote or office setting.
