Senior Analyst, AI Discoverability & Digital Strategy

Vertex Pharmaceuticals is seeking a Principal Analyst to lead the enterprise strategy for digital discoverability and AI optimization across search engines and AI platforms. You will shape AI-ready website architecture, metadata, and content strategies to improve visibility and reduce misinformation risk. The role partners with Digital Customer Engagement, Commercial, Medical, Content Automation, and external vendors to drive standards, governance, and actionable insights.