Senior Manager, SEO & Digital Growth

Location: Remote (must be in the United States)

Reports To: Director of Performance and Growth

Department: Marketing

Company Overview: French Florist is a floral boutique reimagining what it means to give and receive flowers. Our handcrafted arrangements are intentionally designed by expert floral designers using only the highest-quality blooms sourced from the best farms around the world. Whether for celebration, connection, or simply delight, our flowers do more than decorate—they elevate and transform moments. With thriving corporate boutiques in Los Angeles and a rapidly expanding franchise network nationwide, French Florist is on a mission to create a more loving and compassionate world through flowers. As purveyors of beauty and connection, we don't just deliver arrangements—we deliver emotion, meaning, and magic.

Role Summary: The Manager, SEO & Digital Growth will own French Florist's organic digital growth across traditional search, generative search, local discovery, and the website experience. This role ensures customers can easily discover French Florist across organic and AI-powered search, find relevant local store information, and move seamlessly from discovery to purchase. This hands-on role connects GEO, SEO, local search, content, UX, CRO, and analytics into a cohesive digital growth engine across our multi-location business. As an individual contributor, you will build the roadmap, execute key initiatives, develop scalable processes, and coordinate specialized resources as needed. You will partner closely with Marketing, Development/Technology, and franchise owners to increase revenue across our franchise and corporate-owned store locations. Key Responsibilities1. Generative Engine Optimization (GEO)

• Lead French Florist's GEO initiatives and presence across AI platforms, including Google AI Overviews, ChatGPT, and Perplexity.
• Develop frameworks that elevate brand prominence, accuracy, and authority within AI engines.
• Identify opportunities to boost citation rates, brand mentions, and recommendation frequency.
• Embed GEO best practices across site copy, landing pages, schema markup, and other digital touchpoints.
• Use AI search platforms and analytics tools to track visibility and guide ongoing refinements.2. SEO & Organic Brand Visibility Growth
• Lead SEO strategy and long-term growth roadmaps.
• Analyze keywords, search intent, competitor positioning, and high-value growth opportunities.
• Implement technical optimizations and partner with Engineering on complex platform work.
• Oversee site health, indexation, schema, Core Web Vitals, and technical performance.
• Track performance continuously and adapt strategy to maximize ROI.3. Local Search Optimization & Store Network Expansion
• Direct local search initiatives across our growing store network.
• Manage and optimize local business profiles for all franchise and corporate locations.
• Build standardized workflows to launch digital presence for new store openings.
• Track local rankings, profile accuracy, store discovery metrics, and user engagement.
• Partner with franchise operators to maximize local digital revenue while maintaining brand standards.4. CRO, UX & Experimentation
• Lead conversion-rate optimization across the full customer journey, from entry through checkout.
• Analyze session replays, heatmaps, funnels, and UX data to identify friction points and opportunities.
• Build, prioritize, launch, and document A/B and multivariate testing roadmaps.
• Create mid- and low-fidelity wireframes and write high-converting, search-optimized page copy.
• Turn search intent and customer feedback into improvements to site architecture, CTAs, navigation, and layouts.5. Analytics, Tracking & Measurement Infrastructure
• Build and manage dashboards providing visibility into organic search, GEO, local discovery, UX, and conversion performance.
• Define measurement frameworks, baselines, and success metrics for digital initiatives and CRO tests.
• Own configuration and management of Google Analytics 4, Search Console, Tag Manager, and related platforms.
• Analyze traffic, funnels, revenue per visitor, and customer behavior.
• Translate data into clear recommendations and action steps for leadership.6. Content Strategy & Digital Experience Enhancement
• Direct search and AI-driven content strategy, setting standards for quality, voice, and organic authority.
• Write and refine cornerstone web copy, content briefs, and schema specifications.
• Lead organic content expansion while managing agency partners, copywriters, and production resources.
• Conduct content audits and refresh existing assets to keep content accurate, brand-aligned, and optimized. Performance & Success Criteria Success in this role will be measured by your ability to build, refine, and scale a high-performing digital engine that drives brand visibility, customer confidence, site engagement, and revenue growth.1. Search & Generative Engine Visibility (SEO / GEO)
• Sustained year-over-year growth in high-intent organic traffic and organic revenue.
• Top-tier Google Maps and local pack placement for high-value queries (e.g., "flower delivery near me") across all franchise territories.
• Increased brand inclusion, citations, and accuracy in AI Overviews, ChatGPT, Perplexity, and emerging AI engines.
• Strong technical site health across crawl efficiency, schema, and Core Web Vitals.2. CRO, UX & Experimentation
• Continuous gains in conversion rate and revenue per visitor through structured testing.
• Reduced cart abandonment and a streamlined checkout across desktop and mobile.
• A consistent cadence of prioritized tests, analysis, and documented insights.3. Analytics, Tracking & Business Intelligence
• An executive dashboard covering SEO, GEO, local discovery, sentiment, and CRO, delivered in partnership with the Dev team.
• Accurate tracking across GA4, Search Console, Tag Manager, and related platforms.
• Clear connections between performance data and customer acquisition, conversion, and revenue.4. Multi-Location Network Expansion
• Successful digital launch of local profiles and assets for new franchise and corporate locations.
• Accurate store details, hours, and brand standards across all directories.
• Repeatable playbooks that scale organic growth alongside brand expansion.5. Operational Leadership & Alignment
• Independently identify opportunities, build roadmaps, execute, and track measurable outcomes.
• Partner closely with Marketing, Engineering, Customer Care, and franchise owners to deliver projects from strategy through implementation and results.

Experience: 5+ years of hands-on experience in SEO, organic growth, digital marketing, website optimization, or a related field. GEO Experience: Demonstrated hands-on experience with Generative Engine Optimization (GEO) and AI-powered search, including Google AI Overviews, ChatGPT, and Perplexity. Industry Background (Must Have): Experience with omnichannel brands that have multiple physical stores and a DTC channel. Business Model Experience (Highly Preferred): Experience supporting a franchise, dealer network, or other distributed multi-unit business, including managing local SEO, listings, and reputation at scale. Technical Proficiency: Strong working knowledge of SEO tools such as Ahrefs, Semrush, and Screaming Frog; CRO and experimentation platforms; GA4, Google Tag Manager, and Google Search Console; and foundational HTML, CSS, and structured data/schema. Communication: Exceptional written and verbal communication skills, with the ability to explain digital strategies, technical concepts, and performance insights to cross-functional teams and franchise owners.

What Makes This Role Exciting: Champion a Purpose-Driven, Premium Brand: We're building a category-defining lifestyle brand with a visually stunning product and a commitment to unforgettable, joyous customer experiences. Fuel Explosive Nationwide Growth: Join at the perfect inflection point as we scale to over 200 units nationwide over the next few years. Build the Playbook from the Ground Up: You'll have the autonomy and executive backing to architect the scalable processes, digital infrastructure, and marketing models that define our operations at scale. Empower Local Entrepreneurs: Your work will directly power the "Marketing as a Service" engine that helps our franchise partners thrive in their local communities. xhqgsiq Leave a Lasting Legacy: We're building a 50-year brand with a high-integrity, collaborative culture that values continuous learning, bold ideas, and true "skin in the game."