Creative Director

The Opportunity: Lingo is redefining how people understand and engage with their own health and we're looking for a Creative Director who can match that ambition with world-class creative work. This is a leadership role for a creative who has built their foundation in design, art direction, and visual storytelling, and who brings the strategic depth to shape not just how we look, but how we show up in the world and why it matters. You'll lead the creative vision across brand, campaigns, and content, translating business goals into breakthrough ideas and exceptional creative work. You'll be responsible for evolving the Lingo brand, elevating the quality of everything we put into the market, and ensuring every touchpoint feels distinctive, cohesive, and unmistakably Lingo. This role reports directly to the Director of Brand and Creative and sits at the intersection of brand strategy, creative leadership, and visual storytelling. What You'll Work On CREATIVE STRATEGY & LEADERSHIP Own the creative strategy across brand and campaign initiatives, ensuring all work is rooted in a clear point of view and a deep understanding of the Lingo audience Lead creative concepting sessions, bringing a designer's instinct for craft, simplicity, and emotional impact to every brief Translate business objectives and marketing briefs into compelling creative platforms, not just executions Champion creative consistency and quality across all channels, from performance ads and social to packaging and brand campaigns Develop and evolve the visual identity, ensuring it is distinct, durable, and deeply human DESIGN & CREATIVE DIRECTION Lead the creative development of campaigns, content, and brand experiences across all customer touchpoints Set the standard for what great creative looks like at Lingo, providing hands‐on guidance and feedback to designers, agencies, freelancers, and creative partners Drive the development and evolution of brand guidelines, design systems, and creative frameworks that the broader team can work from Ensure every piece of creative work reflects a high level of craft, strategic thinking, and attention to detail Balance brand building and business objectives, delivering work that is both creatively exceptional and commercially effective CROSS-FUNCTIONAL COLLABORATION Partner closely with copywriters and content leaders to ensure words and visuals work in genuine creative harmony Work alongside brand, product, and growth marketing teams to bring a cohesive creative vision across every customer touchpoint Present creative work to senior stakeholders with clarity, confidence, and strategic conviction Manage and brief external creative partners, agencies, production teams, photographers, illustrators, and freelancers, ensuring the work lands to brief and to standard TEAM & CULTURE Help build a culture where craft is celebrated and creative thinking is everyone's job Mentor designers and creative talent and contribute to the development of a high-performing, collaborative creative team Foster an environment of curiosity, experimentation, and creative excellence Stay close to culture, design, technology, health, and wellness trends to ensure Lingo's creative output stays relevant and resonant Required Qualifications Bachelor's Degree 10-15 years of experience in creative roles, with a clear trajectory through design, art direction, and creative leadership Proven track record leading creative strategy and execution for consumer brands; health, wellness, lifestyle, or technology experience a strong plus A portfolio that demonstrates exceptional design craft, smart strategic thinking, and the range to work across brand, digital, content, and campaign Experience leading integrated creative development across multiple disciplines, including design, copy, content, and production Deep experience developing and evolving brand identities, visual systems, and creative platforms Agency, in-house, or hybrid background welcome; experience working in fast-moving, founder-led, or scale-up environments is a plus Preferred Qualifications A genuine love of design and a belief that great creative is a strategic act, not a finishing touch The ability to zoom out to brand strategy and zoom in to a single design detail with equal precision Strong presenter. You can take a room through a creative story and make it land Comfortable with ambiguity and energized by building; this is not a role for those who need all the answers before starting Natural collaborator who makes the people around them better Strong creative judgment and a relentless commitment to raising the quality of the work Lingo sits at the forefront of a movement reshaping how people relate to their health — powered by Abbott's world-class science and driven by a team that thinks and moves like a challenger brand. This is a rare opportunity to leadcreativeat a brand with real purpose, real product, and real momentum. We offer a competitive salary and benefits package, flexible working, and the chance to do some of the most meaningful work of your career. Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: https://abbottbenefits.com/ Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at abbott.com, on LinkedIn at https://www.linkedin.com/company/abbott-/, and on Facebook at https://www.facebook.com/AbbottCareers. The base pay for this position is $148,700.00 – $297,300.00. In specific locations, the pay range may vary from the range posted.