California Senior Sales Director - Wine & Spirits Growth

Deutsch Family Wine & Spirits seeks a Senior Sales Director, CA, to lead tactical sales activities and trade/customer marketing to grow the DFWS portfolio across California. You will manage Regional Managers, develop strategic accounts, influence national retail programs, and drive distribution, programs, and profitability with a data-driven approach. This role requires deep industry relationships, outstanding leadership, and a proven record in wine & spirits sales.