The Channel and Partnerships Manager owns Blink’s larger distributor and wholesaler relationships, including master agreements (MSAs) and multiyear commitments. You will turn those relationships into stocking orders, sell-through, and local branch and project opportunities, working side by side with our Territory Sales Managers (TSMs) in the field.
This role is responsible for building and scaling a nationwide network of distribution partners and value-added resellers (VARs) that sell, install, and support Blink’s EV charging station hardware and software solutions. You will own the indirect sales channel end to end: partner recruitment, onboarding and enablement, joint business planning, demand generation, and revenue growth.
The ideal candidate combines a strong channel and distribution sales background with working knowledge of EV charging infrastructure, electrical distribution, or related clean-energy and hardware ecosystems. This is a senior individual contributor seat for someone who already knows how electrical wholesale and distribution really works: branch managers, purchasing, stocking programs, credit, and margin structure. EV charging experience is preferred but not required. Experience in adjacent categories such as lighting, HVAC, controls, and power equipment is directly relevant.
Here’s What You’ll Do:
Channel Strategy and Partner Recruitment
Develop and execute a national channel strategy targeting electrical distributors, wholesalers, and VARs (electrical contractors, systems integrators, EPCs, and energy solution providers)
Own executive-level relationships with Blink’s larger electrical distributors and wholesalers, from national accounts to strong regional players
Identify, qualify, and recruit new distribution and VAR partners to expand geographic coverage and market segment penetration (commercial, fleet, multifamily, retail, workplace)
Build and maintain a tiered partner program (e.g., Authorized, Preferred, Elite) with clear requirements, margins, and benefits
Negotiate and manage MSAs, pricing and margin structures, stocking agreements, and multiyear partner commitments
Partner Onboarding and Enablement
Lead onboarding for new partners, including contracts, pricing agreements, product training, and systems access (CRM, deal registration, portal)
Coordinate technical and sales training in partnership with Product Marketing and Sales Engineering so partners can confidently position, quote, and install charging solutions
Develop co-branded sales tools, battle cards, and enablement content tailored to distributors and VARs, and enable partner sales, counter, and inside teams with training and quoting tools
Revenue Growth and Joint Business Planning
Own and grow revenue targets for the distribution and VAR channel nationally, including sell-in and sell through performance
Drive stocking orders and sell-through to quota
Build joint business plans (JBPs) with top-tier partners, including quarterly targets, stocking and sell-through goals, branch coverage, marketing development funds (MDF), and growth initiatives
Manage deal registration, pricing and discount approvals, quoting and PO processes, and channel conflict resolution
Field Co-Selling with Territory Sales Managers
Partner with TSMs so distributor branch relationships produce local project wins, including joint calls, branch visits, and account mapping
Identify and activate branch-level and project opportunities, then hand off and co-sell with TSMs Demand Generation and Marketing Collaboration
Partner with Marketing to execute co-op marketing campaigns, trade shows, webinars, and lead-sharing programs that drive partner pipeline
Support partners in responding to bids, RFPs, and utility and incentive-program opportunities (e.g., NEVI, state EV rebate programs)
Forecasting, Reporting and Cross-Functional Coordination
Maintain accurate channel forecasts, pipeline data, and partner performance dashboards in CRM
Serve as the primary point of contact between partners and internal teams (Sales, Product, Operations, Customer Support, Finance)
Track competitor channel programs, pricing, and partner terms, and provide market and competitive feedback to Product, Marketing, and Sales leadership to inform roadmap and positioning
Relationship Management and Field Presence
Conduct regular business reviews (QBRs) with key distribution and VAR accounts covering sell-in, sell through, inventory, and activation, and act quickly where partners underperform
Travel nationally (estimated 30–50%) to visit partners, attend industry events, and support field sales activity
What You Bring to the Table:
8+ years of experience in channel sales, distribution management, or partner and VAR management, ideally within EV charging, electrical products, renewable energy, HVAC, lighting, controls, or related hardware and technology industries
Proven track record recruiting and scaling a national partner network and meeting or exceeding channel revenue targets, with verifiable attainment against stocking, sell-in, and sell-through goals
Working knowledge of electrical distribution channels (e.g., wholesale electrical distributors) and/or VAR and systems-integrator business models
Existing relationships with electrical wholesalers and distributors (national or strong regional) and a record of converting them into measurable sell-through
Has independently negotiated and closed MSAs or multiyear agreements • Command of distribution economics: margin structure, rebates, stocking programs, inventory turns, and credit terms
Experience with CRM and channel management tools (e.g., Salesforce) for pipeline, deal registration, and reporting, and with quoting and CPQ processes
Strong negotiation, partner-management, and cross-functional collaboration skills, with the ability to lead through influence across Sales, Product, Operations, and Finance
Willingness and ability to travel domestically 30–50% of the time
Bachelor’s degree in Business, Marketing, Engineering, or a related field, or equivalent professional experience
PreferredDirect experience in the EV charging industry (Level 2 or DC fast charging hardware, networked and software-managed chargers)
Familiarity with EV charging incentive programs (federal NEVI program, state and utility rebate and grant programs) and how they influence partner and customer purchasing
Existing relationships with EV-focused VARs, installers, electrical contractors, and EPCs
Experience building or scaling a formal partner tier program and MDF process
Blink Charging Co. (Nasdaq: BLNK) is a leading owner, operator, and provider of electric vehicle (EV) charging equipment and networked EV charging services. We're on a mission to accelerate the adoption of electric vehicles by deploying thousands of charging stations across the United States and around the world.
What We Do:
Blink offers both residential and commercial EV charging equipment and connectivity to the Blink Network—a comprehensive cloud-based software that operates, manages, and tracks our EV charging stations and payment processing. Our charging solutions serve a diverse range of customers including multi-family residential and commercial properties, airports, colleges, municipalities, parking garages, shopping malls, retail parking, and more.
Why Blink: Industry Leader: We're at the forefront of the EV charging revolution, building critical infrastructure for a sustainable future
Innovation-Driven: We continuously develop cutting-edge technology to improve the EV charging experience
Growth Opportunity: Join a rapidly expanding company in one of the world's fastest-growing industries
Mission That Matters: Every day, we're helping reduce carbon emissions and create a cleaner planet
