Senior Marketing Manager

copper buildersCharlotte, NCLead L6

$95,000–$125,000

Marketing Managers Market Research Analysts and Marketing Specialists Advertising and Promotions Managers

New Housing For-Sale Builders New Single-Family Housing Construction (except For-Sale Builders)Marketing Consulting Services

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At Copper Builders, "Built on Trust" isn't just a tagline—it's the cornerstone of everything wedo. Our mission is to build long-term relationships with our clients by delivering top-notchservice they can rely on. It's no wonder that on several occasions we snagged the Builder of theYear award. It’s thanks to our passion and unwavering commitment to excellence. We're on amission to assemble the most skilled and enthusiastic team as we aim to become the #1 privatebuilder in the Carolinas by 2032 (our big harry audacious goal: BHAG).Our core values: ● Genuine: We pride ourselves on integrity and honesty in all our interactions. Beingauthentic helps us connect deeply with the right clients and steer clear of those whoaren’t a good fit. It's a win-win. ● Fun: We believe that work should be enjoyable and that a lively workplace can help usachieve our goals, while having some fun doing it. ● Communication: We value prompt, clear, and effective communication. Think of us as acommunication company that happens to build homes. We don’t install drywall or hangshingles, but we ensure everything gets done through facilitating great communication. ● Collaboration: Teamwork makes the dream work. We support each other professionallyand personally to achieve our goals together. ● Responsible Stewards: Building a dream home or a multifamily project is a hugefinancial commitment. We approach every project as if it were our own. We Hire the Best: Our success in building, financing, and leading the industry hinges on the dedication, expertise, and innovation of the best talent around. We're looking for top-notch professionals who arenot only motivated to work hard and reach ambitious goals but also the kind of folks we'd wantto grab a beer with after work. After all, work should be something you look forward to, notjust a case of the Mondays. We Build Cool ShitThat’s our motto. We like to work on projects we are passionate about, the kind that gets ourblood flowing and our excitement levels high. We focus on projects that ignite that passion, whether it's a small production house or a huge multifamily project. Building cool stuff doesn’talways mean it's the highest-priced product; it's all relative to the budget, and we can find theexcitement in any project size.

Role: Senior Marketing Manager – Charlotte, NCWe’re hiring a Senior Marketing Manager — a hands-on, technology-first marketing leader whowill own the entire marketing function at Copper Builders. You’ll partner closely with ouragency of record, leverage AI and automation to do the work of a much larger team, and buildthe systems and campaigns that fuel our growth. Reporting directly to leadership, you’ll workalongside sales, operations, and an experienced agency of record to shape how one of the Carolinas’ most respected homebuilders shows up in the market. This is a high-ownership rolewith a direct path to VP of Marketing. Why Consider Copper Builders:

Award-Winning Culture You’ll Actually Enjoy: We’ve earned three-time Builder of theYear recognition and a Best Place to Work award — not because we put it on a poster, but because we genuinely invest in our people. We’re professional but not uptight, ambitious but not cutthroat. If you do great work, you’ll be recognized and rewarded forit.
Real Ownership from Day One: This isn’t a support role — it’s a leadership seat. You’llown the marketing function, shape strategy, manage the budget, and have yourfingerprints on everything Copper Builders puts into the market. Your results will bevisible and your impact measurable from the start.
Proven Infrastructure & a Strong Creative Partner: You’ll have the tools, the budget, and an experienced agency of record as your creative counterpart. We’ve built a strongoperational foundation — you’ll sharpen it, scale it, and make it smarter with AI andtechnology.
Growth — Personal, Professional, and Financial: Copper Builders is on a mission tobecome the #1 private builder in the Carolinas, and this role grows with the company. We offer a competitive salary, performance bonuses, and a profit-sharing program thatmeans when the company wins, you win. The right person in this seat has a direct line toVP of Marketing.
A Team That Has Your Back: We pitch in for each other. No one here is too senior to rollup their sleeves when something needs to get done. We work hard, support each other, and have fun doing it. You won’t feel like a cog in a machine — you’ll feel like a criticalpart of something being built.

Position Responsibilities:

Marketing Operations Ownership: Plan, execute, and optimize multi-channelcampaigns across digital, social, email, print, signage, events, and communityengagement. Own the marketing calendar from brief to launch to post-mortem.
AI-Powered Execution: Actively leverage AI tools (e.g., Claude, ChatGPT, Jasper, Midjourney, or equivalent) to accelerate content creation, streamline workflows, automate reporting, and generate creative at scale. You should be doing the work of amuch larger team.
Technology Stack Management: Own and continuously improve the marketingtechnology stack — including CRM/marketing automation (HubSpot, Marketo, orequivalent), project management tools (Asana, Monday, or ClickUp), and analyticsplatforms. Identify gaps and recommend new tools that drive efficiency.
Team Leadership: Lead, mentor, and grow a small in-house marketing team. Set thestandard for execution, follow-through, and craft. Delegate intelligently and hold the barhigh.
Performance & Analytics: Track, report, and act on KPIs — leads, cost per acquisition, campaign performance, and brand metrics. Turn data into clear, executive-readyrecommendations. Build dashboards so results are always visible.
Budget Management: Own the marketing budget. Track spend by channel, flagvariances early, and recommend reallocation based on performance — not habit.
Brand Stewardship: Maintain a consistent, polished Copper Builders brand across allcollateral, digital channels, model homes, signage, and events.
Sales Alignment: Partner with the sales team to align messaging, sharpen lead handoff, and close the loop on reporting. Marketing exists to fill the pipeline.
Market Intelligence: Stay ahead of industry trends, competitor activity, and emergingchannels — especially AI and automation developments. Bring fresh ideas to leadershipproactively.

Requirements: Your Ticket to Success at Copper Builders:

5+ years of progressive marketing experience, with demonstrated ability to managemulti-channel campaigns end-to-end and lead or mentor a team.
Fluent with AI marketing tools: You actively use AI tools (ChatGPT, Claude, Jasper, Midjourney, or similar) in your daily workflow. This is not a nice-to-have — it’s a coreexpectation. We want someone who uses AI to punch above their weight class.
Marketing automation & CRM proficiency: Hands-on experience with HubSpot, Marketo, or a comparable platform. You know how to build workflows, not just usethem.
Lean-team operator mindset: You’ve run (or been a critical part of) a small marketingfunction that produces outsized results through smart systems, automation, andprioritization. You know how to scale output without scaling headcount.
Project management fluency: Strong working knowledge of Asana, Monday, ClickUp, ora similar tool. You don’t just manage tasks — you build systems that keep everyoneaccountable.
Data-driven decision maker: Comfortable reading analytics, building dashboards, andtranslating performance data into strategy. You don’t guess — you measure.
Exceptional Communicator: You can write a brief, run a meeting, give clear creativefeedback, and keep a senior leader informed in three sentences. Everything youproduce is polished and typo-free.
Budget management experience: You’ve owned a marketing budget and canconfidently defend or redirect spend based on performance.
Agency management experience: Preferably with time spent at or managing an agency, with a track record of holding partners accountable to results.
Strong work ethic & ownership mentality: You take initiative, find a way when thingsget hard, and care deeply about outcomes — not just activities.
Bachelor’s degree in Marketing, Communications, Advertising, or a closely related field(or equivalent demonstrated experience). Experience in residential construction, realestate, Adobe Creative Suite, and event planning is crucial.

At Copper Builders, we understand the value of A-players who can operate independently anddeliver real results. We offer a competitive salary of $95,000–$125,000 commensurate withexperience, a performance-based bonus opportunity, a profit-sharing program, comprehensivemedical, dental, and vision coverage, a 401(k) with company match, generous PTO, companyholidays, and professional development support. We recognize your contribution and makesure you are rewarded for it. Join our dynamic team at Copper Builders, where trust, excellence, and success are the buildingblocks of our future. Take the first step towards shaping your legacy with us. Let's buildsomething extraordinary together. Copper Builders is an equal opportunity employer and values diversity in our workforce. Weencourage candidates of all backgrounds to apply.

Matching similar jobs

Level

Lead L6

Salary

$95,000–$125,000

Location

Charlotte, NC

Occupation

Marketing Managers

Industry

New Housing For-Sale Builders

Posted

4 days ago

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