Ecommerce Manager

Required: 5+ Year’s FMCG Domain exp. mandatory

Key Responsibilities: Channel Management & Commercial Strategy Oversee and direct the end-to-end commercial strategy and execution across brand direct-to-consumer (DTC) storefronts, third-party marketplaces (e.g., Amazon), and emerging social commerce channels (e.g., TikTok Shop). Monitor channel profitability, net contribution (NC), and average selling price (ASP), implementing dynamic catalog and pricing tactics to ensure sustainable revenue growth. Supervise order fulfilment workflows, inventory planning, customer service standards, and operational logistics across all platforms to deliver seamless service levels. Merchandising, Content & Customer Experience (CX/UX) Lead the customer experience roadmap, optimizing site navigation, conversion funnels, checkout experiences, and user journeys across web and mobile platforms. Drive digital shelf excellence by managing rich media, PDP enhancements, and A+ / Enhanced Brand Content for core catalog lines and New Product Developments (NPDs). Build and maintain an ongoing promotional and editorial calendar encompassing scheduled campaigns, gift-with-purchase (GWP) initiatives, and seasonal launches. Performance Marketing & Cross-Functional Integration Partner cross-functionally to ensure coordinated, high-impact traffic-driving campaigns. Guide retention marketing initiatives, including customer lifecycle campaigns via email marketing, SMS flows, and loyalty programs. Collaborate with third party vendors to implement strategies Data Analytics & Business Performance Monitor, analyse, and report on core e-commerce metrics (traffic, session conversion rates, customer acquisition cost, return on ad spend, repeat purchase rates, and channel margins). Translate behavioural analytics and channel data into actionable commercial recommendations for executive leadership and product development teams. Qualifications & Experience

Experience: 5–8 years of experience in eCommerce channel management. Strong expertise in Amazon growth management (brand building + performance marketing). Experience with global eCommerce operations (US markets) strongly preferred. Prior FMCG, Beauty, or Consumer Healthcare eCommerce experience desirable. Skills & Competencies Deep understanding of Amazon ecosystem (AMS, A+ Content, SEO, DSP, promotions). Strong analytical skills with ability to interpret data and drive insights-based actions. Proven commercial acumen with ownership of P&L or sales growth targets. Strong negotiation and relationship management skills with platform partners.

Qualifications: Bachelor’s degree in Business, Marketing, or related discipline (MBA preferred).Proficiency in Excel, PowerPoint; familiarity with Amazon Seller/Vendor Central and eCommerce analytics tools.