Digital Content Strategist/Copywriter We are looking for an experienced Digital Content Strategist/Copywriter who can help us design and create excellent content to help our members. We are committed to investing in innovative digital experiences that improve our members' quality of life and interactions with us. The Digital Content Strategist/Copywriter will play an essential role in defining and creating content for our web and mobile presence. In this role, you will plan, manage and write digital content that is relevant, engaging, usable, persuasive, consistent, and searchable for mobile applications and other digital channels. You will work closely with business stakeholders and develop deep knowledge of healthcare subjects and audience information needs. Essentially, you will help ensure we get the right content at the right time to the right audiences – including consumers, members, providers, employers, and agents/brokers.
Job Responsibilities:- Partner closely with the UX Design team and Product Managers to devise a web content strategy that aligns with the company's broader goals and consumer journey and brings to life our brand commitments while delivering a high-value and relevant digital experience for the members we serve.
- Direct the message hierarchy, content types, tone, voice, and creative interpretation of content so it is on brand and aligned with marketing objectives
- Identify, manage and structure engaging and contextually-appropriate content and taxonomies
- Collaborate with the UX team on content organization, navigation, site maps, and information design
- Regularly audit and inventory online content to identify gaps in quality, compliance, standards, and branding
- Collaborate with the marketing team on campaign strategy and development
- Develop content matrices and editorial calendars to track and manage content updates for blogs, social posts, promotions, and campaigns
- Lead efforts to identify new content/communication opportunities, repurpose existing content, and surface other creative ways to create more meaningful user experiences and efficient processes
- Present clear, concise content strategies that help stakeholders make informed decisions about content. Techniques will focus on ensuring content is usable, findable, targeted by the audience, aligned with best practices and business goals, and developed considering competitive analysis and research.
- Create content aligned to the content and SEO strategy, Company's brand voice and tone, business requirements, and digital standards. Ensure content is edited and approved by legal/compliance.
- Lead efforts to continuously improve digital content, including mining user data and research and conducting competitive assessments
- Assist with the creation and maintenance of the company's digital content guidelines, standards, tools, and processes
Key Competencies:- Experience with all facets of digital content publishing and best practices
- Familiarity with software development processes (e.g.
