Job Summary:
The Sr. Product Marketing Manager is responsible for driving initiatives that shorten the sales cycle through enhanced brand awareness and compelling storytelling, with a specific focus on the mortgage sector. This role requires developing educational materials, clearly articulating MeridianLink's unique value proposition within the mortgage industry, and effectively targeting key audiences. Responsibilities include designing and implementing internal and external communication strategies, conducting market research for new mortgage-related products, establishing development timelines, influencing pricing and packaging decisions, and guiding sales teams. A key focus will be creating customer-facing messaging that effectively communicates product benefits and features in the mortgage space, alongside producing impactful customer case studies to demonstrate product value.
Responsibilities:
-Work on projects that create a lasting impact on the company, particularly in the mortgage sector.-Act as a developer and leader in educating teams on departmental and company policies and techniques relevant to mortgage products.-Conduct market research on new mortgage-related products, establish development timelines, influence pricing and packaging, guide sales teams, and create effective messaging and market positioning.-Articulate outbound tasks necessary to clearly communicate the benefits of mortgage product features and translate them into customer-facing messaging.-Assist sales teams by providing essential knowledge and tools for success in the mortgage market, developing customer-facing presentations, updating the website, and outlining marketing programs for demand generation.-Lead product demonstrations at trade shows and webinars, delivering engaging presentations to customers and prospects in the mortgage industry, while also creating impactful marketing collateral.
Qualifications:
Knowledge, Skills, and Abilities-Excellent verbal and written communication skills.-Bachelor's degree and 4-6 years of relevant experience, with a strong emphasis on mortgage-related roles.-Career-level professional within the subject area, particularly in mortgage product marketing.-Expected to be highly skilled and proficient in the mortgage industry.
MeridianLink has a wonderful culture where people value the work they do and appreciate each other for their contributions. We develop our employees so they can grow professionally by preferring to promote from within. We have an open-door policy with direct access to executives; we want to hear your ideas and what you think. Our company believes that to be productive in the long term, we must have a genuine work-life balance. We understand that employees have families and full lives outside of the office. To that end, we honor their personal commitments. MeridianLink is an Equal Opportunity Employer. We do not discriminate based on race, religion, color, sex, age, national origin, disability, or any other characteristic protected by applicable law. MeridianLink runs a comprehensive background check, credit check, and drug test as part of our offer process. Salary range of $104,000 - $146,800. [It is not typical for offers to be made at or near the top of the range.] The actual salary will be determined based on experience and other job-related factors permitted by law including geographical location. MeridianLink offers: Potential For Equity-Based Awards Insurance coverage (medical, dental, vision, life, and disability) Robust paid time off Paid holidays 401(k) plan with company match Remote work All compensation and benefits are subject to the terms and conditions of the underlying plans or programs, as applicable and as may be amended, terminated, or superseded from time to time.#LI-REMOTE
