Senior Account Executive, Public Relations (Cybersecurity)

What you will do: Own the tactical execution of cybersecurity-focused PR program elements, including media relations, analyst engagement, thought leadership, speaking, and content. Lead weekly client calls, deliver strategic counsel, and act as a trusted point of contact during sensitive or reactive news cycles. Manage projects end-to-end from kickoff through execution, ensuring deliverables stay aligned to broader strategic goals. Develop quarterly cybersecurity campaign plans using industry trends, breaking news, and creative angles. Monitor the threat landscape, competitors, and relevant regulatory developments to identify timely commentary opportunities. Support client media training, including message development and session follow-up. Help develop budgets and allocate team resources as client needs evolve. Lead media strategy and execution for cybersecurity clients with strong existing relationships across 10+ business, trade, and cybersecurity reporters. Craft and deliver proactive pitches that drive high-quality coverage and thought leadership. Identify new media trends, outlets, and journalists relevant to security, sharing insights across the agency. Drive and support influencer engagement, content campaigns, and amplification across digital and social platforms. Use social channels to increase client visibility and executive voice while supporting broader narrative efforts. Measure and communicate the ROI of PR programs using analytics to optimize ongoing initiatives. Coach junior staff on cybersecurity-specific media strategies and relationship building. Write and edit cybersecurity-focused content, including thought leadership articles, press releases, and contributed pieces, plus speaking abstracts, award nominations, analyst briefings, media pitches, briefing books, backgrounders, and internal client materials. Ensure content reflects technical accuracy, industry nuance, and journalistic relevance, and create narratives that connect technical topics to media and business audiences. Lead results reporting and campaign measurement, clearly articulating outcomes and PR value to clients. Collaborate across teams to ensure integrated service delivery, especially around AI, design, content, and social media. Identify and adopt AI tools that support campaign precision, speed, and efficiency. Contribute to new business by supporting background research and pitch participation. Write for Highwire’s blog and engage with the agency’s social channels to share cybersecurity insights and wins. Attend and encourage participation in security conferences, networking events, and relevant meetups. Help improve agency culture, workflows, and team growth with thoughtful ideas. Set and track quarterly goals with your manager to support career development. Prioritize tasks effectively to meet client goals and internal expectations, demonstrate independence with minimal oversight, and communicate clearly when priorities shift. Seek feedback and act on it as part of a continuous improvement mindset, consistently meet deadlines, and stay current on cybersecurity news, industry changes, and media trends.

Required experience: 3–5 years of PR/communications experience in an agency setting (required). Direct experience working with cybersecurity clients or within the security industry. Strong media relationships across tech, business, and security trades (examples include Wired, TechCrunch, CyberScoop, SC Magazine, Dark Reading, Axios ). Ability to understand and translate complex cybersecurity topics into compelling media narratives. Excellent writing, editing, and content development skills. Experience managing client communications, priorities, and deliverables. Confidence using analytics tools and reporting performance metrics. A collaborative, curious, client-first mindset. Compensation USD 63,000 - 90,000 per year

Benefits: Competitive benefits package with medical, dental, and vision coverage 401(k) matching Generous paid time off Flexible hybrid work model tailored to your schedule and lifestyle Empower Hours with early log-off on Fridays FSA options Paid parental leave benefits Commuter benefits Annual Growth Mindset stipend for books, events, or learning experiences Monthly technology reimbursement Wellness benefit program for mental and physical health 501c3 donation matching program Mentorship and ongoing professional development opportunities Monthly recognition and team celebrations Employee referral and new business referral bonuses Quarterly Highwire events and team gatherings Dog-friendly office environment Supportive, inclusive, and collaborative workplace where you can grow and do your best work Work location Boston, MA (hybrid) Highwire offers remote and hybrid options depending on where you live.

Hybrid: Candidates within commuting distance of Highwire’s New York, NY or San Francisco, CA offices follow a schedule with three in-office days per week.

Remote: Fully remote roles are available in: California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Washington, D.C. Highwire can only consider candidates who reside in one of the listed locations at the time of hire.