Shopper & Category Insights Analyst Crayola has inspired children to express their creativity since 1903. Crayolians take pride in fulfilling our mission of helping parents and educators raise creatively alive children around the world. Join our team and be part of an iconic brand that develops quality art products and experiences that are loved by families and preferred by teachers. Our company culture is mission focused, and encourages fun, collaboration, transparency, and helping others. Crayola believes our workforce benefits from a broad spectrum of diverse ideas and perspectives which enables us to understand our consumers better.
General Summary:
Serves as the analytical engine of the Commercial Voice, responsible for gathering, integrating, and analyzing shopper, category, and customer data to identify growth opportunities and inform customer-specific recommendations. This role combines data analytics with customer merchandising and planogram development, translating insights into actionable assortment, shelf, and category solutions that drive retailer performance. The Analyst supports category strategies, customer selling initiatives, and retail execution through fact-based analysis, planogram optimization, and performance measurement. While accountable for delivering accurate and actionable outputs, the role does not own enterprise-level storytelling or strategic narrative development.
Principal Duties & Responsibilities
Data Integration & Analysis:- Collect, integrate, and harmonize data across syndicated sources, retailer POS, shopper metrics, and internal systems.
- Analyze data to identify category trends, performance drivers, and growth opportunities.
- Develop structured, data-driven insights to support decision-making
- Customer Insight Development
- Translate analysis into tactical, customer-specific recommendations aligned with category strategies
- Provide clear outputs to support retailer engagement and selling materials
- Ensure insights are grounded in data and aligned to shopper behavior
- Planogram & Merchandising Support
- Develop planograms and merchandising recommendations aligned to shopper insights and category priorities
- Support assortment optimization and shelf productivity initiatives
- Execution Measurement & Reporting
- Track and assess the effectiveness of merchandising and promotional programs
- Maintain dashboards and recurring reporting cadences
- Support seasonal reporting (e.g., BTS, Holiday, readiness, promotional analysis)
- Shopper Research Support
- Assist in the development, fielding, and initial analysis of custom shopper research
- Translate research findings into usable outputs for category and customer teams
- Seasonal & Business Planning Support
- Support key business rhythms including war rooms, readiness tours, and promotional recaps
- Deliver timely insights to inform planning cycles and execution reviews
- Job Specifications:
- BA or BS in business, marketing, analytics or related field, (MBA preferred).2–4 years of experience in CPG, category management, shopper insights, or analytics
- Strong analytical skills with ability to interpret POS, syndicated, and shopper data
- Working knowledge of key CPG data sources (Circana, Numerator, retailer portals, etc.)Ability to translate data into clear, actionable insights
- Proficiency in Excel and PowerPointExperience with planogram tools (e.g., Blue Yonder/JDA)
- Physical Conditions:
- The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is frequently required to sit, talk and hear; use hands and fingers to operate, handle, or feel objects, tools, or controls; and reach with hands and arms. Specific vision abilities required by this job include close vision and the ability to adjust focus.
Why Crayola?
Kid Inspired Culture
Free Admission to Crayola Experience for Employees
Community Volunteerism Opportunities
Annual Bonus Potential for all Full-Time Employees
Company Matched 401k & Employee Value Sharing Plan
Comprehensive Healthcare Benefits for Eligible Employees
Education Assistance Program
Wellness Programs
Employee Resource Groups
Generous Product Discounts Onsite & Online
Company Sponsored Employee Events
Discounts on a wide variety of products and services – automotive, electronics, fitness, travel and entertainment
Crayola cares about the environment and responsibly makes the products you love. Learn more about Crayola's creative solutions for greener tomorrows.
Crayola is committed to providing competitive market compensation. Our pay ranges are established using reliable market data and consider factors such as job responsibilities, industry benchmarks, and geographic location.
Individual starting pay is determined by a candidate's skills, experience and qualifications. This role is eligible to participate in an annual incentive plan as per plan guidelines.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws.
