Director Digital Strategy

Location: Burbank, CA

Position Type: Full-time

Req ID: 27466 Sphere Entertainment Co. is a leader in immersive experiences, technology and media. The Company includes Sphere, an experiential medium powered by advanced technologies. The first Sphere opened in Las Vegas, with a second venue planned for Abu Dhabi. In addition, the Company includes MSG Networks, which operates two regional sports and entertainment networks, MSG Network and MSG Sportsnet, as well as a direct-to-consumer and authenticated streaming product, MSG+, delivering a wide range of live sports content and other programming. The Director of Digital Strategy & Experience is responsible for defining and driving the company's digital strategy across content, experience, performance, analytics, and lifecycle marketing. This role owns the end-to-end digital customer journey across all digital touchpoints and ensures digital channels support business objectives through strong content, discoverability, performance, and website health. The role leads a multidisciplinary team and works closely with product, engineering, creative, and marketing stakeholders to deliver best-in-class digital experiences that drive engagement, conversion, and retention. Digital Strategy & Optimization Own Sphere's end-to-end digital strategy, including content, discoverability, performance, and analytics, ensuring alignment with brand, marketing, and business goals Collaborate with product and engineering teams to develop and optimize company websites and digital platforms, ensuring best-in-class user experience, accessibility, and conversion Drive end-to-end customer journey mapping and optimization across acquisition, engagement, conversion, and retention Oversee the digital content ecosystem including web, email, landing pages, and owned media channels Ensure robust digital tracking and attribution across all digital touchpoints using GA4, Looker, and similar martech tools. Establish frameworks for personalization, dynamic content delivery, and audience segmentation across digital touchpoints Own the experimentation program, designing and executing A/B and multivariate testing across digital channels to continuously improve performance, UX, and conversion Partner with product and engineering teams to inform roadmap priorities, define requirements, and ensure seamless delivery of digital experiences Lead the strategy and governance of the headless/composable CMS architecture, ensuring content operations are scalable, modular, and efficient across platforms and channels Define, monitor, and manage digital KPIs and measurement frameworks; leverage analytics and insights to inform strategy, optimize performance, and communicate results to stakeholders Identify and evaluate emerging technologies, tools, and platforms to enhance digital capabilities and maintain competitive advantage Organic Discovery & Content Lead content strategy across owned digital channels, ensuring messaging consistency, brand alignment, and audience relevance. Collaborate with creative, editorial, and marketing teams to produce high-quality, optimized content across formats Develop processes (and tools) for regular content audits and updates, addressing issues and opportunities for improvement in real time. Develop and execute a comprehensive SEO, GEO, and organic content strategy to drive discoverability, traffic, and engagement; leverage AI-driven search, semantic content strategies, and structured data to improve visibility across evolving search ecosystems (traditional search, voice, AI overviews, LLMs) Oversee technical SEO (on-page optimization, content architecture, link-building strategies, site architecture improvements, schema markup, page speed optimization, server-side rendering); identify and advocate for technical SEO improvements to enhance site crawlability and performance. Monitor and analyze organic performance metrics, competitive landscape, and algorithm updates to proactively adapt strategies Lifecycle & CRM Marketing Own the strategy and execution of lifecycle marketing programs across email, push, SMS, MMS, and other direct channels Develop segmentation, personalization, and automation strategies to nurture audiences through the customer lifecycle Optimize customer retention and reactivation strategies through data-driven insights and experimentation Ensure CRM and marketing automation platforms are leveraged effectively to drive engagement and revenue People Leadership and Cross-Functional Collaboration Lead and mentor a team of digital marketing professionals with clear expectations, performance standards, and accountability Foster a culture of collaboration, experimentation, continuous learning, and data-informed decision-making Serve as a strategic partner to marketing, creative, product, engineering, and analytics teams Present strategic recommendations, performance insights, and digital roadmaps to senior leadership Manage relationships with external agencies, vendors, and technology partners Provide exceptional experiences for our guests, partners, and team members, including by adhering to our appearance and presentation guidelines while on-site. What do you need to succeed? Extensive digital marketing and web experience with demonstrated effectiveness in driving engagement, conversion, and retention across multi-channel (email, SMS/MMS, paid, and owned) ecosystems.5+ years leading cross-functional digital teams, including SEO/GEO, UI/UX, analytics, content, and lifecycle/CRM marketing with proven track record owning end-to-end digital ecosystems (website, content, performance, lifecycle channels) Deep expertise with headless/composable CMS platforms (e.g., Hygraph, Optimizely, or equivalent), including content modeling, API-driven delivery, and multi-channel publishing Proven track record designing and scaling experimentation programs (A/B and multivariate testing), with hands-on experience using tools such as Optimizely Deep understanding of SEO (technical, on-page, content), GEO, organic search trends, and evolving search ecosystems (AI overviews, zero-click, voice search) Experience with marketing automation and CRM platforms (e.g., Salesforce Marketing Cloud, Attentive, HubSpot, Marketo, or equivalent) Expertise in digital analytics platforms (Google Analytics 4, Adobe Analytics) and data visualization tools (Tableau, Looker, or equivalent) Demonstrated ability to develop and execute customer journey strategies across acquisition, engagement, conversion, and retention Experience managing relationships with external agencies, technology vendors, and platform partners Strong understanding of web performance optimization, accessibility standards (WCAG), and UX best practices Experience in entertainment, hospitality, or live events, with familiarity with ticketing ecosystems and event-based customer journeys Demonstrated leadership ability with a record of mentoring and developing high-performing teams. Exceptional communication and project management skills, with the ability to manage complex initiatives, influence cross-functional partners, and deliver results in a fast-paced, collaborative environment. Financial and strategic acumen, including experience managing marketing budgets and tracking ROI.Pay Range $113,000 —$190,000 USDAt MSG, we recognize the importance of upskilling employees' talents and strengths so they can drive their careers forward. We are proud to offer a robust set of tools and resources to help employees understand their interests and purpose, harness their talents and obtain the skills they need to reach the next step in their careers. Growth and longevity for our employees are top priorities here. We value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status. MSG complies with all applicable federal, state, and local laws governing nondiscrimination, including considering requests for reasonable accommodations as required.