Franchise Program Director (Raleigh)

Role Description: The Franchise Program Director will single-handedly lead Lune Spark's franchise business — strategy, recruiting, selection, onboarding, training, and ongoing franchisee success. You will be the operator who turns a strong local brand into a national franchise system. This is a build-it, own-it role reporting directly to the CEO. You will set the sales targets, write the playbooks, run the discovery days, train the franchisees, and be the single point of accountability for the growth and health of the franchise portfolio. In the first 18 months, your north star is signing the first cohort of franchisees and getting them open, profitable, and brandaligned. What you will own Franchise sales strategy — define target markets, candidate profile, and unit-economics pitch; set annual and quarterly signing goals. Pipeline development — generate and qualify franchise leads through digital marketing, broker networks, industry events, and direct outreach; respond to all inbound inquiries within 24 hours. Candidate selection — run discovery calls, financial qualification, Discovery Days, and the full validation process; make the final go/no-go recommendation to the CEO.Franchise Disclosure Document (FDD) ownership — maintain the FDD with legal counsel; keep registration current in every state we sell in; ensure every disclosure obligation is met. Franchise agreement execution — negotiate territory, fees, and timelines; coordinate with legal to close deals cleanly. Onboarding and training — design and run new-franchisee training (operations, programming, hiring, marketing, technology stack); own the certification bar. Grand opening support — guide each new franchisee through site selection, build-out, staffing, launch marketing, and first-90-days operations. Franchisee success — build the field-support model (visits, calls, scorecards); monitor franchisee P&L, student growth, and brand compliance; intervene early when a unit is off-track. Brand standards — define, document, and enforce operating standards; protect the Lune Spark experience in every location. Marketing partnership — work with marketing to produce the franchise-sales site, collateral, discovery-day materials, and the national-brand playbook franchisees will execute locally. Financial accountability — own franchise P&L: initial fees, royalties, marketing fund, growth KPIs; report monthly to the CEO and board. Multi-unit and area development — build the framework for multi-unit operators and regional developers once the first cohort validates the model.