Head of Growth / Founding Team

The Role: This is a founding marketing leadership role. You'll own how Previse shows up in the market: our brand, our story, and the demand engine that brings performance advertisers to us. You'll set the marketing strategy, run it hands-on in the early days, and build the team that scales it. You'll work directly with our founders to make sure growth, product, and our ML roadmap move together. There's no playbook to inherit here. You'll write it, and you'll have real ownership over how the market sees Previse and how fast we grow. What You'll DoBrand & Category Narrative Define Previse's positioning and make us the name performance brands think of for CTVBuild our brand from the ground up: messaging, voice, website, and how we show up everywhere advertisers look Translate what our models do into a clear, credible story that resonates with growth and marketing leaders Demand Generation Build and run the demand engine that fills our pipeline across paid, content, social, events, and community Run our own performance marketing with the same rigor we bring to our advertisers: test, measure, and scale what works Own marketing's contribution to pipeline and revenue, across both our self-serve platform and our larger managed (IO) relationships Content & Thought Leadership Create content that educates the market on why CTV can be a performance channel, and why Previse is the way to do itBuild the founders' and the company's voice in the industry through content, speaking, podcasts, and press Turn our data and results into benchmarks and insights the market wants to read Customer Marketing & ProofTurn early advertiser wins into case studies, references, and advocates who bring us the next wave of customers Build programs that help existing advertisers succeed and grow their spend with usPartner on measurement so advertisers can see and trust the incremental value we drive Partnerships & Ecosystem Build co-marketing programs with agencies, measurement and analytics platforms, and other partners that extend our reach Make Previse a visible, trusted part of the performance marketing ecosystem Team & Operating ModelHire and lead a high-performing marketing and growth team as we scale Define the metrics that matter and build reporting that proves marketing's impact, not just activity Set the standard for how marketing operates at Previse: fast, data-driven, and focused on outcomes What You Bring 5-10 years in marketing or growth roles at performance-driven companies, with meaningful time leading teams accountable for pipeline and revenue A proven track record of exceptional results. You've done this before, at a breakout company or by building marketing from zero, and you have the numbers to show for itExperience building a brand and a category narrative, not just running campaigns. You've shaped how a company is perceived in its market Hands-on demand generation experience across paid, content, lifecycle, and events, with a clear point of view on how they fit together Deep understanding of performance advertisers and how they buy: ROAS, CAC, incrementality, and what it takes to earn a bigger share of budget A data-first approach. You make decisions from the numbers and build teams that do the same Strong commercial instincts. You tie marketing to pipeline and revenue, not impressions and MQLsComfort moving between strategy and execution. You can set the brand vision in the morning and ship a campaign in the afternoon Experience in ad tech, CTV, mobile, or performance marketing platforms is a strong advantage An existing network among DTC and e-commerce brands, agencies, or growth leaders is a plus