You’ll be the strategic lead for all things social. From TikTok to Instagram, YouTube to UGC, you’ll drive the POV voice, and ensure our content makes people stop scrolling. This is a high-impact leadership role for someone who lives and breathes the creator economy and knows how to translate culture into brand heat.
Responsibilities:
Own and evolve our social media strategy across platforms (TikTok, Instagram, YouTube, emerging channels), ensuring a consistent and compelling brand presence
Develop and manage a robust content calendar, overseeing planning, creation, publishing, and performance tracking
Partner with Creative to produce content that drives both engagement and conversion
Develop original content for our website (tutorials, product education, beauty tips, Mikayla exclusive content) to position pov as a trusted voice in the beauty space
Manage social listening and community engagement
Collaborate with PR, Product, and Brand Marketing to amplify launches, events, and campaigns
Track KPIs and analytics to inform growth and optimization strategies
Manage and mentor a growing community team
About this role:
You’ll be the strategic lead for all things social. From TikTok to Instagram, YouTube to UGC, you’ll drive the POV voice, and ensure our content makes people stop scrolling. This is a high-impact leadership role for someone who lives and breathes the creator economy and knows how to translate culture into brand heat.
Responsibilities:
Own and evolve our social media strategy across platforms (TikTok, Instagram, YouTube, emerging channels), ensuring a consistent and compelling brand presence
Develop and manage a robust content calendar, overseeing planning, creation, publishing, and performance tracking
Partner with Creative to produce content that drives both engagement and conversion
Develop original content for our website (tutorials, product education, beauty tips, Mikayla exclusive content) to position pov as a trusted voice in the beauty space
Manage social listening and community engagement
Collaborate with PR, Product, and Brand Marketing to amplify launches, events, and campaigns
Track KPIs and analytics to inform growth and optimization strategies
Manage and mentor a growing community team
Requirements:
Experience in social media, with a strong track record in beauty or a closely related category
Deep expertise in short-form video, creator partnerships, and what it takes to win on TikTok, and Instagram
Highly fluent in internet culture, trends, and the creator economy. You’re probably the go-to person your friends ask, "Who’s that new creator I should follow for skincare tips?"
Exceptional storyteller, writer, and content strategist
Equal parts creative and analytical
Hands‑on, agile, and excited to work in a high‑growth, startup environment
Passionate about beauty, skincare, and the power of self‑expression
Preferred Qualifications: Experience working with creator-founded or influencer-led brands
