Senior Manager, Account Based Marketing (Strategic Accounts)

Responsibilities: Own regional demand generation strategy and execution to drive enterprise pipeline and revenue Design, launch and scale 1:1 and 1:few ABM programs for US/Canada enterprise targets Collaborate with Revenue Operations, Marketing Operations and Sales to optimize lead scoring, routing and SLAs Identify, test and scale high-leverage channels (email, paid digital, webinars, content syndication, events) for the NAMER market Develop segmentation and messaging for complex buying committees including technical and executive roles Bridge Enterprise Marketing, Product Marketing, Field Marketing and Sales to deliver integrated campaigns Establish a framework for a high-performing demand gen function with data-driven ROI optimization 6–8+ years in demand/revenue/growth marketing in B2B SaaS or Fintech with enterprise cycles

Key requirements: 6–8+ years of experience in demand generation, revenue marketing, or growth marketing in B2B SaaS or Fintech Proven ABM experience building and scaling targeted programs that drive pipeline and revenue Fintech or payments background desired Data-driven with comfort using marketing automation, CRM, ABM tech stacks, and multi-touch attribution Ability to plan strategically and execute hands-on (copy, campaigns, data) Strong cross-functional collaboration and ability to influence senior leadership in fast-paced environments collaboration cross-functional influence data-driven decision making marketing automation CRM systems ABM tech stacks