Senior Manager, DTC Growth & Merchandising

At Sonos we want to create the ultimate listening experience for our customers and know that it starts by listening to each other. As part of the Sonos team, you'll collaborate with people of all styles, skill sets, and backgrounds to realize our vision while fostering a community where everyone feels included and empowered to do the best work of their lives. This role is a hybrid position Some roles require an office while others may be done remotely. This position is considered hybrid, allowing for a combination of remote work and in-office collaboration. Qualified applicants must live within commuting distance of Santa Barbara, Seattle, or Boston. Sonos is looking for an experienced DTC Growth & Merchandising leader to own the full arc from demand to conversion on sonos.com. This leader brings together two critical disciplines: the demand-creation engine (campaigns, merchandising, brand and content storytelling, and new-feature introductions) and the growth discipline (funnel optimization, experimentation, marketing measurement, and the technical health of the paid-to-site intersection), making them responsible for how customers find us, what they experience when they arrive onsite, and how efficiently they convert. This is a player-coach leadership role. You will lead and develop a team of three while personally owning the growth strategy, an experimentation agenda, and the line of sight from marketing activity to DTC commercial outcomes. You set the operating model for how the team plans, ships, tests, and learns; you decide where the merchandising team invests its time; and you are the senior point of accountability for demand and conversion performance across the DTC funnel. Unlike a pure marketing or product role, this person is fluent on both sides of the seam: they can direct a brand campaign and a category merchandising strategy with as much confidence as they design a multivariate test, interrogate a media-mix model, or diagnose a broken conversion signal. They balance the relentless cadence of the campaign calendar with the slower, compounding work of experimentation and measurement.

Own product feed health across channels (Google Merchant Center / Shopping, Meta catalog, and emerging marketplaces), including accuracy, completeness, and ongoing optimization of feed attributes that drive shopping-ad eligibility and performance. Oversee organic discovery strategy through the SEO function: SEO and emerging AI-driven discovery (GEO), ensuring paid and organic acquisition work as one coherent demand-capture system. Identify conversion leverage points across the full span from ad click or organic landing through to purchase, and drive improvements across it. Funnel optimization, onboarding & experimentation Own the end-to-end consumer funnel, identifying and removing friction from first touch through purchase and post-purchase activation. Lead the optimization of orienting less-familiar shoppers, ensuring new visitors reach Sonos' core value as quickly and clearly as possible through brand-grade expression. Build and run a high-velocity growth experimentation program; hypothesis-driven A/B and multivariate tests across acquisition flows, content efficacy, value presentation, journey optimization, and onboarding Content architecture Partner with the Ecommerce Product Management and Site Production to optimize product presentation, category architecture, search optimization, and content strategy for commercial performance, informed by data on how page structure, product sequencing, and editorial content affect conversion and basket size. Identify and prioritize site-experience improvements that ladder directly to revenue goals.