UX Researcher (with Strong Product Sense)
Employment Type:
Full-time About WowNow WowNow is an AI-driven, distributed manufacturing platform that brings personalized creation closer to consumers. By combining intelligent software with CNC processing and UV printing, WowNow enables on-demand, localized production across retail, events, and partner locations. As our core product development team is based overseas, building a localized, intuitive product experience for global users is critical.
Role Overview:
The UX Researcher (with strong product sense) serves as the voice of overseas users in WowNow's product development process. This role focuses on user research, usability testing, and UX localization, with a strong emphasis on turning insights into actionable product recommendations. You will work closely with overseas users, operations teams, and business partners, while collaborating with China-based product, design, and engineering teams. This role is ideal for someone who not only understands how to find user problems, but also understands how products are built and shipped.
Key Responsibilities:
Identify gaps between existing product design and local user expectations Evaluate UI/UX flows for clarity, usability, and cultural relevance Recommend UX improvements that are practical, prioritized, and aligned with product constraints Support localization beyond language, including workflows, interaction logic, and mental models 2. User Research & Interviews Plan and conduct user interviews with: End consumers Operators / agents Retail staff and partners Gather qualitative insights on user needs, pain points, and behaviors Build and maintain user personas and core usage scenarios Synthesize research findings into clear, decision-ready insights 3. Usability Testing & Validation Design and execute usability testing for prototypes and live products Test key user flows in real-world environments (retail, events, kiosks) Identify usability issues and validate proposed improvements Support post-launch validation to ensure UX changes deliver real impact 4. User Behavior & Data Analysis Analyze user behavior data to understand feature adoption and drop-off points Identify friction in onboarding, creation, and completion flows Partner with product and engineering teams to define meaningful UX success metrics 5. Cross-Functional & Cross-Border Collaboration Clearly communicate research findings and UX recommendations to product and engineering teams Translate user insights into concrete, actionable product suggestions Support alignment across business, operations, product, and engineering stakeholders Qualifications 3–7 years of experience in UX research, product research, or related roles Strong foundation in qualitative research methods (interviews, usability testing) Demonstrated ability to influence product decisions through research Strong product intuition and understanding of how software products are built Fluent in English; Mandarin Chinese is a strong plus Comfortable working with distributed, cross-cultural teams Nice to Have Experience localizing products for overseas markets Experience with hardware-software integrated products Startup or fast-growing company experience What Success Looks Like Overseas users can complete key product flows with minimal friction UX issues are identified early and addressed before scaling Product decisions are informed by real user behavior and insights UX localization feels intentional, intuitive, and practical Why Join WowNow Shape the global product experience from an early stage High visibility and direct impact on product decisions Work at the intersection of AI, manufacturing, and consumer experience Collaborate with a fast-moving, international product team
