AN Supps is a performance nutrition company focused on building category-leading brands that deliver results consumers can trust. As part of the Applied Nutrition family, AN Supps manages a growing portfolio of brands and products across multiple channels and international markets.
THE ROLE:
The Athlete and Affiliate Partnerships Manager owns the strategy, day-to-day management, and commercial performance of the company’s athlete, creator, ambassador, and affiliate programs across Applied Nutrition and Basic Supplements. The role builds credible partnerships that strengthen brand awareness and community engagement while generating measurable content, traffic, and sales. Working closely with Brand, Marketing, Creative, E-commerce, Field Marketing, Finance, and external partners, this manager is accountable for partner selection, contracting, onboarding, campaign execution, product seeding, affiliate operations, budget control, reporting, and ongoing optimization. Success requires strong relationship management paired with disciplined operational follow-through and clear return-on-investment decisions.
KEY RESPONSIBILITIES:
Strategy and Partnerships Develop and execute the athlete, creator, ambassador, and affiliate strategy for both brands, aligned with business priorities, target audiences, promotional calendars, and channel needs.
Identify and recruit athletes, creators, trainers, ambassadors, and sports organizations based on brand fit, audience quality, credibility, content capability, and commercial potential.
Manage partnerships end to end, including outreach, negotiation, contracts, onboarding, deliverables, renewals, issue resolution, and offboarding.
Campaigns and Affiliate Growth Plan and execute partner campaigns, product seeding, content programs, retail activations, appearances, collaborations, and events with internal teams and external partners.
Build and manage the affiliate and ambassador program, including onboarding, codes and links, communication, commissions, incentives, and retention.
Create clear partner briefs covering objectives, key messages, deliverables, timelines, approved claims, disclosures, content usage, and approvals.
Program Operations and Financial Control Maintain accurate partner records, contracts, deliverables, compensation terms, product allocations, affiliate codes, usage rights, and renewal dates.
Coordinate product orders, travel, appearances, events, reimbursements, commissions, and fees, ensuring all activity is documented and approved.
Manage the athlete and affiliate budget, forecasts, invoices, commissions, and monthly reconciliation in partnership with Finance.
Ensure partner content and conduct follow brand guidelines, approved claim language, disclosure requirements, and contractual obligations.
Performance and Optimization Produce a monthly report covering deliverables, content performance, engagement, traffic, affiliate sales, conversion, commissions, product costs, total investment, and return on investment.
Work with E-commerce to improve attribution, conversion, promotional execution, and new-customer acquisition through athlete and affiliate channels.
Use performance data and brand value to recommend which partnerships should be expanded, maintained, renegotiated, paused, or ended.
QUALIFICATIONS:
Proven experience managing partnerships from negotiation and activation through performance measurement and renewal.
Strong understanding of affiliate performance, attribution, commissions, budgets, and ROI.
Strong negotiation, communication, relationship-management, and organizational skills.
Experience with affiliate platforms, Shopify, social analytics, creator management tools, and Excel.
Experience in sports nutrition, fitness, or consumer packaged goods is preferred.
