Our client, a fast-growing consumer products organization with a portfolio of iconic beauty and personal care brands, is seeking a US Go-to-Market Leader to take full ownership of a high-visibility brand in the US market. This is an opportunity to operate as the true business leader for the brand, shaping strategy, owning media and commercial activation, influencing the P&L, and driving disciplined execution across retail, eCommerce, innovation, supply, agencies, and internal teams. The right leader will pair bold brand-building instincts with the financial and operational rigor to turn strategy into measurable growth. What You’ll OwnOwn the end-to-end US brand and go-to-market agenda, translating growth priorities into integrated retail, digital, shopper, and media plans. Lead media strategy and execution across paid, owned, earned, retail media, and influencer channels—setting priorities, directing agency partners, optimizing investment, and holding plans accountable to brand and commercial KPIs. Act as a key steward of the US P&L, partnering with Finance and Sales on forecasting, pricing, investment choices, budget allocation, and trade-offs that improve profitable growth. Drive operating excellence from strategy through execution, owning launch calendars, market-readiness inputs, cross-functional workstreams, risks, and go/no-go decisions while coaching a direct report and creating accountability across teams. Partner closely with Sales and key retailers to create persuasive category narratives, retailer-specific activation plans, and connected experiences across in-store merchandising, eCommerce, digital shelf, and retail media. What You Bring8–10+ years of progressive brand, product, or commercial marketing leadership within CPG, beauty, personal care, or a related consumer category. Proven ownership of integrated media strategy and investment, including agency leadership, channel planning, retail media, optimization, and performance measurement. Strong P&L and financial management experience, with a track record of owning forecasts, budgets, investment decisions, and the levers that drive revenue, margin, and profitable growth. Demonstrated operations leadership across complex launches and cross-functional programs, with the ability to move quickly, resolve obstacles, and deliver consistently in an entrepreneurial environment. Bachelor’s degree required; MBA preferred.
