Director, Organic ASO & App Growth

Yahoo Inc. is seeking a Director of Organic Marketing (ASO) to define and execute ASO across Yahoo's portfolio on Apple App Store and Google Play. You will drive keyword research, metadata optimization, and creative asset strategy while leading cross-functional teams. You will build a structured testing pipeline, analyze install data, influence product roadmaps, and forecast organic growth. A strong leadership track record in ASO and analytics is essential for success.