Field Marketing Lead
searches wenham carterWhite Plains, NY
My client is an early-stage, AI-native cybersecurity company built by a team of elite security researchers and engineers. They’re well-funded by leading venture investors and are scaling their go-to-market function. They’re now looking for a Field Marketing Lead to own and grow the programs that drive pipeline and adoption across their key markets.
The opportunity:
This is a hands-on, high-ownership role at the point where cybersecurity and AI meet. You’ll design and run the events, campaigns, partner activity and sales enablement that put the company in front of the right buyers. You’ll work closely with Sales, Leadership, Product Marketing, AE's and the BDR team, and you’ll be the company’s face at industry events.
What you’ll be doing:
- Building and executing a field marketing strategy aligned to commercial goals and target segments
- Planning, running and measuring regional and account-based events, both virtual and in-person, including workshops and technical demos
- Running multi-channel field campaigns across email, webinar, paid, social and partner channels
- Creating repeatable demand-gen and ABM plays for priority accounts and verticals
- Partnering with Sales on playbooks, battlecards, event briefs and enablement assets that shorten deal cycles
- Owning the field budget, vendors and agencies, and negotiating sponsorships and co-marketing agreements
- Defining and reporting on KPIs such as sourced and influenced pipeline, event ROI and MQL-to-SQL conversion, then iterating on what works
- Representing the business at conferences, community events and partner activations
- What you’ll bring
- Proven experience in field marketing, demand generation or events at a B2B SaaS or security company
- A track record of building ABM and field programs that deliver measurable pipeline and revenue
- Strong cross-functional skills and the ability to turn product value into compelling field programs
- Excellent project, vendor and budget management
- A data-driven mindset and comfort owning KPIs and optimising against them
- Confidence as a presenter and event host
- Familiarity with CRM, marketing automation, event platforms and analytics tools
- What success looks like in your first 6–12 months
- A repeatable events and ABM program running against priority accounts
- A field playbook and enablement package adopted by SalesClear pipeline generation and engagement uplift from field activity
- Partner co-marketing processes in place, with the first joint campaigns live
- Why this one?
- You’ll own a function at a well-backed, fast-growing security start-up. Your programs will tie directly to revenue, and you’ll work alongside world-class security and AI talent.
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Level
Manager L7
Location
White Plains, NY
Occupation
Marketing Managers
Industry
Computer Systems Design Services
Posted
today