Senior Brand Manager — Holiday Lighting (Hybrid)

Balsam Brands is seeking a Senior Brand Manager to lead GE Holiday Lighting brand and retail marketing. This role protects GE brand and license requirements while translating the brand into retailer-specific plans, sell-in materials, digital shelf content, packaging and POS support for our growing wholesale licensing business. Reporting to the Head of GE holiday lighting, this hybrid role splits time across Redwood City and Burlingame, CA, with travel for retailer meetings, line reviews, and