Director of PR & Sales

Role Description: The Director of PR & Sales is a part-time, on-site role based in New York, NY, responsible for growing brand visibility and driving client engagement for Anne Baker's fine jewelry collections. This role involves developing and executing public relations strategies, crafting press materials, and maintaining strong relationships with key media outlets and influencers. The Director will manage sales initiatives, including nurturing client relationships, supporting bespoke commissions, and coordinating trunk shows or special events. Day-to-day responsibilities include overseeing brand messaging, ensuring consistent communication across channels, tracking PR and sales performance, and providing strategic input on marketing and promotional activities. This position collaborates closely with the designer to align storytelling, client experience, and revenue goals.

Qualifications: Strong Public Relations expertise, including experience with Press Releases and Media Relations. Demonstrated ability in Communication and Strategic Communications, with a focus on luxury or design-driven brands. Proven track record in sales, client relationship management, and growing high-end or bespoke customer bases. Experience planning and executing PR campaigns, events, or collaborations within fashion, jewelry, or related industries. Excellent written and verbal communication skills, with careful attention to brand voice and detail. Ability to work on-site in New York, NY, manage multiple priorities, and operate independently in a small studio environment. Familiarity with digital marketing, social media, and influencer outreach is highly beneficial. Bachelor's degree in Communications, Public Relations, Marketing, or a related field, or equivalent professional experience.