Fuel Operations Manager
Essential Duties and Responsibilities
General Duties and Responsibilities:- Oversee fuel-related operations
- Support dealer relationships
- Drive new business opportunities
- Ensure compliance with Shell brand standards
- Administer fuel supply agreements
- Identify opportunities to improve fuel gallons, profitability, and long-term growth
- Company Fuel Operations:
- Provide leadership and oversight for fuel operations across approximately 150 company-operated Shell locations
- Partner closely with the Retail Operations team to ensure consistent execution of fuel-related initiatives and operational standards
- Monitor fuel performance, operational KPIs, and fuel profitability across the network
- Identify opportunities to increase fuel gallons, improve operational efficiencies, and enhance the customer fueling experience
- Support new store openings, fuel system transitions, branding conversions, and operational improvements
- Coordinate cross-functional initiatives impacting fuel operations
- Dealer Operations & Relationship Management:
- Serve as the primary relationship manager for Crawford Oil's branded dealer network
- Build and maintain strong relationships through regular communication and site visits
- Provide operational support and resolve dealer concerns in a timely manner
- Conduct business reviews with dealers to identify opportunities to increase fuel volume and profitability
- Support onboarding, transitions, and long-term retention of dealer accounts
- Promote dealer satisfaction while ensuring compliance with company programs and contractual obligations
- Business Development:
- Identify opportunities to expand Crawford Oil's branded dealer network
- Develop relationships with prospective dealers, brokers, and independent fuel retailers
- Present fuel supply proposals and support contract negotiations
- Coordinate branded conversions and dealer onboarding activities
- Partner with executive leadership to evaluate acquisition opportunities and strategic growth initiatives
- Collaborate with Fleet Sales to increase commercial fueling opportunities across company-operated and dealer locations
- Fuel Supply Programs & Contract Administration:
- Maintain a comprehensive understanding of branded and unbranded fuel supply agreements
- Administer dealer fuel agreements and ensure compliance with contractual obligations
- Coordinate contract renewals, amendments, and dealer communications
- Monitor dealer volume commitments and identify opportunities to improve performance
- Partner with fuel suppliers to maintain continuity of supply during market disruptions or allocation events
- Develop a strong understanding of fuel pricing fundamentals, wholesale supply economics, and transportation impacts
- Shell Brand Management:
- Ensure all company-operated and dealer-operated Shell locations consistently meet Shell Image Standards
- Conduct site visits and image reviews to verify compliance
- Coordinate corrective action plans with Retail Operations and dealers
- Partner with Shell representatives to maximize dealer participation in Shell marketing, loyalty, and incentive programs
- Communicate Shell marketing initiatives, promotions, and operational updates throughout the network
- Support Shell branding projects, image upgrades, and new branded conversions
- Pricing & Fuel Ops Coordination:
- Partner with the Pricing Manager by communicating market intelligence, dealer feedback, and competitive activity
- Monitor fuel margins, pricing trends, and market conditions
- Collaborate with Dispatch and transportation providers to ensure reliable fuel deliveries and continuity of supply
- Escalate operational issues impacting fuel availability or dealer service
- Recommend operational improvements that enhance customer service and profitability
- Strategic Planning:
- Monitor industry trends, competitor activity, and emerging market opportunities
- Recommend strategies to improve fuel performance, operational efficiency, and profitability
- Participate in annual planning, budgeting, and long-term strategic initiatives
- Evaluate opportunities involving alternative fuels, EV charging, and future energy initiatives as appropriate
- Success is measured by:
- Growth in fuel gallons and profitability
- Dealer retention and satisfaction
- Successful expansion of the branded dealer network
- Compliance with Shell Image Standards
- Successful execution of Shell marketing and branding initiatives
- Growth of commercial fleet fueling opportunities
- Effective administration of fuel supply agreements
- Strong cross-functional collaboration with Retail Operations and other departments
- Successful integration of acquisitions, branded conversions, and strategic initiatives
- Continuous improvement of operational performance across company-operated and dealer-operated locations
Experience and Education
Required:
Previous customer service experience; Previous sales experience; Accurate/detail oriented; Proficient with Microsoft Office Suite, including intermediate excel skills; Driver's License; High school diploma or equivalent.
Preferred:
3 to 5 years of Fuel Sales & Business Development Experience; Extensive retail fuel operations experience; Extensive petroleum industry experience; Comprehensive understanding of branded fuel programs, wholesale fuel supply agreements Bachelor's degree at an accredited college or university.
Other Skills and Abilities:
Strong communication, relationship building and collaboration skills; Exceptional customer service skills; Exceptional relationship management experience Ability to work without supervision; Ability to organize, prioritize and multi-task to complete responsibilities.
Essential Physical Requirements:
Must be able to lift 50 pounds, 4 feet high; and 20 pounds, 5 feet high, without assistance; Must be able to sit/stand up for up to a full 8-hour shift, in the performance of the position; Must be able to work around various fumes, odors, chemical agents, and solvents; Must be able to work with a minimum amount of supervision under stressful conditions; Must be able to use a desk top and lap top computer as well as mobile and desk phone to accomplish duties; Must be able to work varied hours/days as business dictates.
Qualifications: Behaviors:
Required:
Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well
Experience
Required:
1 year: Microsoft Office/Microsoft Excel 1 year: Customer relationship management
Preferred:
1 year: Convenience store experience 1 year: Fuel dispatch experience 1 year: Inventory management Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
